SRH Berlin University of Applied Sciences

SRH Prof. Dr. Carsten C. Schermuly drops 'New Work-Dystopia’ in the renowned Dussmann das Kulturkaufhaus in Berlin

We are delighted to announce the latest accomplishment of SRH Prof. Dr. Carsten C. Schermuly, who has just published his newest book, 'New Work-Dystopia.'

This brilliant work serves as the 'diabolical twin' of the widely accepted New Work-Utopia concept, exhibiting the remarkable depth of Prof. Schermuly's expertise in modern working practices. 

As the founder of the Institute for New Work and Coaching (INWOC), a renowned research institute in business psychology, and the initiator of our MBA New Work and Business Coaching programme, Prof. Schermuly is a leading authority on the topic.

The evolution of work practices has been dramatically transformed by digitalization, globalization, demographic changes, and an exponential increase in knowledge. Prof. Schermuly's latest work delves deeper into this subject, presenting the fictitious company Kaltenburg as the 'evil twin' of Stärkande from New Work Utopia. By demonstrating how the term 'New Work' can be easily trivialized and instrumentalized for profit, Prof. Schermuly educates readers about his groundbreaking research background.

We are thrilled to announce that the book launch event will be held at the prestigious Dussmann das Kulturkaufhaus in the heart of Berlin on May 4th. We look forward to showing our unwavering support and attending the launch event of Prof. Schermuly's book.

To learn about our MBA New Work and Business Coaching, you can find more information on our website.

(c) Ivgenia Möbus
Prof. Dr. rer. nat. Carsten Schermuly

Vice President of Research and Transfer, Professor of Business Psychology