SRH Berlin University of Applied Sciences
International Affairs

SRH's Prof. Dr. Claudia Bünte Elevates Conferences with Expert Keynote Addresses in Digital Marketing

The conferences took place in Germany, Austria and Switzerland with a focus on Digital Marketing and AI.

In the ever-evolving world of digital marketing, staying ahead of the curve is paramount. One individual who has not only kept pace with the rapidly changing landscape but has also been at the forefront of driving innovation is Prof. Dr. Claudia Bünte. With a distinguished career as an educator, speaker, and expert in the field, Prof. Bünte's contributions to the world of marketing are both extensive and invaluable.

Prof. Bünte's recent endeavors have taken her to three international conferences where she served as a keynote speaker, sharing her profound insights and knowledge with audiences from across the globe. These conferences included the Sachverständigenkonferenz der IHK Berlin/Brandenburg's 'So Geht Digital Marketing' in Potsdam, Germany, an AI conference in Vienna, Austria, and an appearance at the International Advertising Association in Zurich, Switzerland. Her discussion, which took place at the latter, was reported on the online publication, known as THE trade magazine for advertising in Switzerland.

In addition to her speaking engagements, Prof. Bünte plays a pivotal role at the SRH Berlin School of Management. She coordinates and teaches as part of the B.A. International Business Administration programme, as well as the B.A. International Betriebswirtschaftslehre program, including its more focused variations in Wirtschaftspsychologie and Digital Marketing. Her commitment to nurturing the next generation of marketing professionals is commendable, and her students benefit from her wealth of real-world expertise.

Excitingly, Prof. Dr. Claudia Bünte has just added another feather to her cap with the launch of her latest book, 'So Geht Digital Marketing - Tools, Tipps und Trends für die Praxis,' published by Springer Gabler. This comprehensive guide is a valuable resource for both marketing professionals and enthusiasts looking to navigate the intricacies of digital marketing successfully.

If you're eager to dive deeper into Prof. Bünte's work and expertise, her study programme page is a good place to start. 

Prof. Dr. Claudia Bünte

Professor of Business Administration - Focus on Digital Marketing