SRH Berlin University of Applied Sciences

International Business Administration Digital Marketing

  • Bachelor of Arts (B.A.)
  • 7 Semesters
  • on campus
  • 210 ECTS
  • €690/Month
  • No foundation year necessary
  • university cooperations
  • Full time
  • Fast track available

Learn how to scale international brands and make sound business decisions with our cutting-edge digital marketing degree. This Bachelor course includes integrated projects to strengthen your marketing know-how and build your soft skills.

  • German / English
  • summer & winter semester | SRH Gera collaboration
Digital Marketing B.A. students during their studies in Berlin
YOUR COURSE CONTENT

Degree in Digital Marketing, Economics, and more

Fine-tuned marketing strategies drive the core decisions of any modern business. The days of guessing are over – hard data and customer insights now allow marketers to craft laser-targeted messages to an engaged audience. In other words, skilled digital marketing directly influences revenue.

The distinguishing feature that sets this programme apart is that it is a business administration degree by nature — it sets you up for a solid career in this environment.

The focus on digital marketing takes a broad approach. Instead of confining you to specialist roles, this comprehensive teaching method gives you flexibility in your career choices. As a result, the knowledge and competencies you earn last longer than the fast-paced technological innovations in this field.

Based in Berlin, Germany's tech hub and startup capital, we designed this industry-friendly bachelor's degree especially for you – to explore different management disciplines and deepen your knowledge in the operational fields of digital marketing.

Your skills from this International Business Administration degree will allow you to navigate a business of any size through the stormiest of waters.

Your curriculum includes specialised marketing topics such as brand management, communication, online marketing, advertising psychology, and hands-on projects to develop your creative, social, and analytical skills.

You will also graduate with a deep understanding of the guardrails that guide successful businesses, such as international business law, investment management, and accounting.

Enhance your experience with the following choices:

  • 6 Semester / 3-year option (Fast Track)
  • 7 Semester / 3.5-year option (International Experience Track – includes internship/semester abroad)
YOUR CAREER PROSPECTS

Market Research Analyst, Social Media Manager...

As a holder of a digital marketing degree you benefit from a solid management foundation that enables you to work on complex problems independently and efficiently, thus opening the door to marketing-related fields such as strategic management or consulting.

Choose from the following career paths:

  • Digital marketing manager
  • Product manager
  • Brand management expert
  • Content strategist
  • Market and consumer researcher
  • Marketing and business consultant
  • Positions in advertising and communication

Students share their experiences at SRH Berlin:

Starting a Business During Studies
Starting a Business During Studies

Jan Donaj talks about his digital agency

What company(ies) have you founded and how did it come about?
Besides studying and thanks to the free time during Corona, I decided to start my second company, a digital agency. We help companies create better websites and promote them. This means we not only take on web design and digital marketing as a short-term project, but proactively teach it to the companies. Our clients save money in the long run and can use their website independently as a tool.

How can you utilize the contents from your studies in your activity as a founder?
Especially the marketing modules, regarding market research and value proposition development, have helped me find a market gap and serve it appropriately. Besides the technical competencies, the skills in presentations and slide design have also given me a lot.

What do you like about studying at SRH?
During my studies, I had a lot of freedom to continue my education specifically besides the modules. The exam stress is spread out over the months, so there is always enough time to tackle your own projects and learn from them. I am particularly grateful for the close cooperation with the professors and lecturers - here I was able to make great contacts and took a lot from personal conversations.

Interview | Founding During Studies
Interview | Founding During Studies

Florian Buck talks about his own agency

What company did you found and how did it come about?
I founded my TikTok Marketing Agency klickkraft.de in 2022. This came about as I built a TikTok channel with over 100,000 subscribers at the beginning of Covid. Since many companies contacted me because of my videos, I decided to start an agency to support them in achieving their goals.

How can you use the content from your studies in your activity as a founder?
One of the most important qualities that supported me in my founding phase is social competence. Organizational skills and selling ideas were also important. In modules at SRH, I was able to refine my skills for this. Through constant practice of these skills in presentations and lectures, I was able to perfect them.

What do you like about studying at SRH?
Studying at SRH allowed me to gain experience as an entrepreneur and self-employed person parallel to my studies. Additionally, I was encouraged and supported by a competent environment, which was further enhanced by the small classes. Since I was in close contact with the teachers, I could turn to them directly with questions.

Testimonial Calvin Ngu – IBA focus on Marketing

From theory to practice: Calvin's path from SRH Berlin marketing student to product manager

Calvin Ngu, a former student of the  International Business with a focus on Marketing programme at SRH Berlin, shares his professional journey after graduation.

Four questions and four answers - Calvin Ngu:

After completing my Bachelor's degree at SRH Berlin, I took a GAP year, which I filled with two internships. These internships were very important to me in order to gain initial work experience and to get a feel for the working world. I did my first internship in Amsterdam at Deskbookers, a start-up. Here, I was able to experience and live the start-up atmosphere firsthand. Due to the small size of the company, I was able to work on many different and exciting topics. I then did my second internship in Hamburg at Lufthansa Technik. It was particularly important to me to get a comparison between a start-up and a corporation. This enabled me to weigh the advantages and disadvantages of both types of companies for myself. The internships also showed me that I have a strong interest in digital topics. Therefore, after my GAP year, I started my Master's degree and worked part-time as a working student in marketing at Amazon. Working in one of the most innovative and successful companies in the world was very motivating and instructive. However, after my studies, I was ready for a new adventure and therefore started as a Junior Product Manager at SPRING Axel Springer Media GmbH. As a product manager, I have a very broad range of tasks. My tasks include the creation of online campaigns as well as the creation of user analyses or billing reportings.

What particularly helps me is the ability to break down large tasks into small to-do's and approach them in a structured manner. The studies, but especially the work as a student assistant at the university, taught me to work in a disciplined and high-quality manner. It helped me a lot to work with the professors and learn from their experiences.

The Marketing program at SRH Berlin provides a very good insight into the world of marketing. Much practical work is done in small and large group assignments. This allows one to learn early in the studies how to apply knowledge practically. Additionally, the university actively supports you in achieving your personal goals, whether it's through counseling for a semester abroad or in choosing your career path.

It may sound very nerdy now, but just start learning early enough (2 weeks in advance) and you'll save yourself so much stress. It also helped me to do a little bit every day, instead of cramming everything in at the end.

It's about you
It's about you

Our study concept

Your studies are divided into 5-week blocks. During this time you focus on one management topic which you get to view from different angles. Thanks to this approach you can learn about real management challenges and strengthen the skills that employers are looking for.

Learn more about our academic approach
Your choice
Your choice

Fast Track or International Experience Track

We offer you the opportunity to complete your studies within 3 or 3.5 years, so you can follow your own path. Choose between:

  • International Experience Track | 3.5 years duration (7 semesters): internship/semester abroad (6 months) + internship in the final semester (14 weeks) included
  • Fast Track | 3 years duration (6 semesters): internship in the final semester (14 weeks) included
Projects

Three Beverage Brand Projects

LotteLimo

Students Develop an Organic Lemonade Brand including Product Development, Market Research, and Communication Strategy.

Bio-Cio Cider

Students create a sustainable cider brand including product development, market research, and communication strategy.

Project | Smart Food Markt
Project | Smart Food Markt

Development of a "Better World"-Brand

Students conceptualize a sustainable liquid meal including product & logo creation and communication measures.

View Project
Brochures
Get more information about the study programme!

Study programme brochure and more ...

Meet your Study Advisor How do I apply? | Webinar

Meet our study advisors and learn how our application system works and which documents and proofs you need to provide. 3 pm CET

Event
Meet your Study Advisor How do I apply? | Webinar

Meet our study advisors and learn how our application system works and which documents and proofs you need to provide. 3 pm CET

Event
Take a look.

Digital Marketing - What the students learned

Your Curriculum: International Business Administration - Digital Marketing

International Experience Track | 7 semesters; Start: October & April

7 Semester 210 ECTS
1. Semester
  • Digital Marketing

    5
  • Principles of International Management

    5
  • Accounting

    5
  • Get ready for tomorrow, today: Creativity and innovations

    5
  • Applied Business Mathematics

    5
  • Languages I (German or Spanish)

    5
2. Semester
  • Digital Consumer Insights: Getting to know the customer

    5
  • Principles of Economics

    5
  • Digital Business I: Applied Business Information Systems

    5
  • Digital Business II: Digital Website Project

    5
  • Statistics I

    5
  • Languages II (German or Spanish)

    5
3. Semester
  • Management Accounting

    5
  • International Business Law

    5
  • Finance and Investment Management

    5
  • Start-up and Entrepreneurial Mindset

    5
  • Statistics II

    5
  • Languages III (German or Spanish)

    5
4. Semester
  • Brand Management

    5
  • Leadership

    5
  • Online Marketing OR Econometrics

    5
  • Lab Project

    5
  • Advanced Brand Management - Developing a Brand

    5
  • Communication

    5
5. Semester
  • Artificial intelligence - the future of marketing

    5
  • Digital Business Simulation

    3
  • Research Transfer

    2
  • Study Project

    10
  • Business Research Methods

    5
  • Career Coaching

    5
6. Semester
  • International Experience Semester: Internship or Study Abroad

    30
7. Semester
  • Internship

    15
  • Academic Writing

    3
  • Bachelor's Thesis

    12
Your Curriculum: International Business Administration - Digital Marketing

Fast Track | 6 semesters; Start: October

6 Semester 180 ECTS
1. Semester
  • Digital Marketing

    5
  • Principles of International Management

    5
  • Accounting

    5
  • Get ready for tomorrow, today: Creativity and innovations

    5
  • Applied Business Mathematics

    5
  • Languages I (German or Spanish)

    5
2. Semester
  • Digital Consumer Insights: Getting to know the customer

    5
  • Principles of Economics

    5
  • Digital Business I: Applied Business Information Systems

    5
  • Digital Business II: Digital Website Project

    5
  • Statistics I

    5
  • Languages II (German or Spanish)

    5
3. Semester
  • Management Accounting

    5
  • International Business Law

    5
  • Finance and Investment Management

    5
  • Start-up and Entrepreneurial Mindset

    5
  • Statistics II

    5
  • Languages III (German or Spanish)

    5
4. Semester
  • Brand Management

    5
  • Leadership

    5
  • Online Marketing OR Econometrics

    5
  • Lab Project

    5
  • Advanced Brand Management - Developing a Brand

    5
  • Communication

    5
5. Semester
  • Artificial intelligence - the future of marketing

    5
  • Digital Business Simulation

    3
  • Research Transfer

    2
  • Study Project

    10
  • Business Research Methods

    5
  • Career Coaching

    5
6. Semester
  • Internship

    15
  • Academic Writing

    3
  • Bachelor's Thesis

    12
Expertise in Teaching
Expertise in Teaching

Prof. Dr. Claudia Bünte in Experience-Mix

Prof. Dr. Claudia Bünte teaches with great enthusiasm in the IBWL | Focus on Marketing program. As a professor of marketing, she has a wealth of academic experience with over 25 years of international teaching activity. Even more extensive is the corporate practice of Prof. Dr. Claudia Bünte:

  • Associate Principal | McKinsey & Company | Marketing and Sales
  • Global Senior Vice President | Volkswagen AG | Brand and Marketing
  • Director Europe + Director Strategy | Coca-Cola Company | Strategic responsibility for four country markets
  • International Brandmanagement | NIVEA
Mehr über Prof. Dr. Claudia Bünte
Artificial Intelligence
Artificial Intelligence

AI Interview in epaper "One to One - New Marketing Management"

The AI technology and its impact on marketing is a current topic in today's industry.

Prof. Claudia Bunte was recently featured in the magazine "One to One - New Marketing Management", where she discussed the burning questions from the academic field on how AI will affect the marketers of today and tomorrow.

Such topics are analyzed and explored within the framework of the study program.

Link zum epaper "One to One - Marketing Management"
Artificial Intelligence
Artificial Intelligence

AI has finally arrived in marketing – The technology is no longer a challenge – but the human factor is.

AI is no longer a "toy", neither in companies nor in marketing. This is also shown by the fourth edition of the study "Artificial Intelligence - the Future of Marketing" by Prof. Claudia Bünte, Jan Donaj, and Deena Kohlmann.

  • 81.1% use Software-as-a-Service (SaaS) significantly more than in the last three years and have more experience with AI-based tools.
  • For over 60% of the respondents, the AI training of employees is seen as a challenge.
Studienergebnisse "Künstliche Intelligenz im Marketing"
Admission requirements

Our requirements

To submit your application, please provide us with the following:

  • General higher education entrance qualification (Abitur) or university of applied sciences entrance qualification (Fachhochschulreife). In case you have not graduated yet, please apply with your existing transcripts or your latest interim certificate. However, we need your final degree certificate before you can start your studies.
  • Please note that applicants with foreign degrees might be eligible for direct entry. This means that applicants who meet the requirements DON'T need to do a foundation year before starting their Bachelor's.
  • Proof of English language proficiency
  • Curriculum vitae
  • Copy of your passport/ID

You do not qualify for direct entry? Join our preparatory course and get qualified to start your Bachelor’s degree at SRH.

Next available courses

Please find our English language requirements here:

  • TOEFL 87 ibt (direct entry)
  • TOEFL 79 - 86 ibt (with additional agreement)
  • TOEIC 785 (Listening/Reading 785, Speaking 160, Writing 150)
  • IELTS/ IELTS ONLINE (academic) 6.5 on average - please see Language Centre guidelines if results differ
  • CAE (grade A, B, or C)
  • CPE (grade A, B or C)
  • Pearson English Test Academic (PTE-A) 59 points
  • Linguaskill: 176 - 184 (CES) - all four skills required
  • Duolingo 110 points
Fees and Funding

Your tuition fees

Tuition fees

Citizenship | EU/EEA (incl. Switzerland, Western Balkans and Ukraine)

  • International Experience Track (7 semesters) | EUR 690 / month
  • Fast Track (6 semesters) | EUR 790 / month

Citizenship | Non-EU/EEA

  • International Experience Track (7 semesters) | EUR 4725 / semester
  • Fast Track (6 semesters) | EUR 5355 / semester

The monthly/semester tuition fees remain the same for the entire duration of the study programme. An additional enrolment fee of EUR 750 (EU/EEA) / EUR 1000 (non-EU/EEA) is to be paid once. More information about our fees.

Funding

Information on financing options & scholarships can be found here.

Apply now

Application process and deadlines

Please find the Application and Late Arrival deadlines here.

We are happy to welcome you to our university. This is our application process:

  1. You submit your online application via the SRH application portal
  2. If you meet the admission requirements, we will invite you to a personal/phone interview
  3. If the interview is successful, you will receive an acceptance letter and the study contract
  4. You sign the study contract and send it back to us
  5. You pay the enrolment fee
  6. You receive your letter of admission
  7. You take part in our Welcome Week and then you are good to go!

Learn more and stay in touch

Get started now Your path into the future
  • You will take part in a step-by-step learning experience
  • You will study in practice-oriented tasks in small teams
  • You can concentrate on what's important in 5-week-blocks
  • You will receive individual support from your lecturers
Apply now!
Your Contact

If you have any questions, our team is happy to help you