Your ideal combination: Business & Psychology. You learn management foundations for global companies and understand what motivates and influences people. You ensure skillful staff selection and facilitate satisfaction at all organisational levels.
International Business Administration Business Psychology
- English
- summer & winter semester | SRH Gera collaboration
Your course content
Consumer behavior, organizational behavior...You dream of a job in international management and are interested in human behaviour? Then business psychology is the perfect choice for you!
What is Business Psychology? Why should you study it?
Business psychology, also known as industrial-organisational psychology, applies human psychology to practical business needs.
Your studies will equip you with specialist business administration and psychology expertise. The integrated projects will strengthen your social and intercultural skills.
You will gain in-depth knowledge of marketing, accounting and sales - always in a global context and with an integrated, comprehensive reference to psychology.
If you want to study business psychology, you can look forward to challenging modules that prepare you for a varied professional life.
Have you ever preferred tidying up to cramming? Soon only your peers will feel that way – your knowledge of the psychology of learning and motivation has made you more efficient, and now you can share your expertise with growing teams.
Through the Emotions in the Workplace and Advertising and Psychologically-Based Personnel Selection modules, companies can rely on you to hire the best personnel and treat them appropriately.
Your acquired market and advertising psychology skills will certainly come in handy, especially in personnel development.
So, you shape the working environment of various organizations based on your psychological knowledge. You will thus become a valuable asset, as your business studies will seamlessly blend in with your skills.
You'll get a premium education in international business studies, including applied business mathematics, business English, an extensive understanding of corporate management, and even an immersion in private commercial law.
Got a chronic travel bug? Experience the global orientation of the Business Psychology program during a semester or internship abroad. Our International Office supports you in planning and connects you with our worldwide partner companies.
You'd rather get started as soon as possible? Then skip the semester or internship abroad.
You choose between:
- the 7-semester version (International Experience Track)
- the 6-semester version (Fast Track)
Your Career Opportunities
Management Consultant, Brand Manager...A degree in Business Psychology offers a vast number of career opportunities. From market research to contract negotiations to human resources management – every perceivable niche of business management benefits from an organizational psychology perspective.
Business psychologists are at home in both management and consulting. Thanks to your business administration and psychology knowledge, you are in demand on the job market and are prepared for a wide range of positions.
Most of our graduates work successfully in human resources, but your career opportunities are very diverse. Your sound knowledge allows you to choose your career goals and shape your future.
Our Career Service will help you find your dream job and get off to a confident start.
With your degree, the following and other career paths are open to you:
- Management consultant
- Marketing and advertising positions
- Market and behavioural researcher
- Coach
- Expert in the areas of personnel selection, development, or marketing
I see business psychology as an obvious subject of the future. The human resources sector is a growth market and is becoming increasingly important, especially from a psychological perspective. Due to the demographic change, there is a shortage of skilled workers, so we are reaching our limits when it comes to technology and digitalisation. Companies can only win this battle if they organise work in a way that suits the people who work in these organisations and if they offer good working conditions.
Your choice
Fast Track or International Experience Track
We offer you the opportunity to complete your studies within 3 or 3.5 years, so you can follow your own path. Choose between:
- International Experience Track | 3.5 years duration (7 semesters): internship/semester abroad (6 months) + internship in the final semester (14 weeks) included
- Fast Track | 3 years duration (6 semesters): internship in the final semester (14 weeks) included
Brochures
Study programme brochure and more ...
It's about you
Our study concept
Your studies are divided into 5-week blocks. During this time you focus on one management topic which you get to view from different angles. Thanks to this approach you can learn about real management challenges and strengthen the skills that employers are looking for.
International Experience Track | 7 semesters; Start: October & April
7 Semester
210 ECTS
-
Psychology of learning and motivation (incl. psychological methods)
5 -
Principles of International Management
5 -
Accounting
5 -
Get ready for tomorrow, today: Creativity and innovations
5 -
Applied Business Mathematics
5 -
Languages I (German or Spanish)
5
-
Marketing
5 -
Principles of Economics
5 -
Psychology of emotions and perceptions
5 -
Digital module: Emotions in the workplace and in advertising
5 -
Statistics I
5 -
Languages II (German or Spanish)
5
-
Management Accounting
5 -
International Business Law
5 -
Social psychology: Humans and their social environment
5 -
Digital Module: Virtual teamwork and communication in organisations
5 -
Statistics II
5 -
Languages III (German or Spanish)
5
-
Personality psychology and psychological diagnostics: understanding people's differences
5 -
Leadership
5 -
Market and Advertising Psychology OR Econometrics
5 -
Lab Project
5 -
Work and organisational psychology: Using psychology to shape work and collaboration in organisations
5 -
Psychology-based staff selection
5
-
Psychology-based HR development in a digital working world: training, coaching, team development
5 -
Digital Business Simulation
3 -
Research Transfer
2 -
Study Project
10 -
Career Coaching
5 -
Business Research Methods
5
-
International Experience Semester: Internship or Study Abroad
30
-
Internship
15 -
Academic Writing
3 -
Bachelor's Thesis
12
Fast Track | 6 semesters; Start: October
6 Semester
180 ECTS
-
Psychology of learning and motivation (incl. psychological methods)
5 -
Principles of International Management
5 -
Accounting
5 -
Get ready for tomorrow, today: Creativity and innovations
5 -
Applied Business Mathematics
5 -
Languages I (German or Spanish)
5
-
Marketing
5 -
Principles of Economics
5 -
Psychology of emotions and perceptions
5 -
Digital module: Emotions in the workplace and in advertising
5 -
Statistics I
5 -
Languages II (German or Spanish)
5
-
Management Accounting
5 -
International Business Law
5 -
Social psychology: Humans and their social environment
5 -
Digital Module: Virtual teamwork and communication in organisations
5 -
Statistics II
5 -
Languages III (German or Spanish)
5
-
Personality psychology and psychological diagnostics: understanding people's differences
5 -
Leadership
5 -
Market and Advertising Psychology OR Econometrics
5 -
Lab Project
5 -
Work and organisational psychology: Using psychology to shape work and collaboration in organisations
5 -
Psychology-based staff selection
5
-
Psychology-based HR development in a digital working world: training, coaching, team development
5 -
Digital Business Simulation
3 -
Research Transfer
2 -
Study Project
10 -
Career Coaching
5 -
Business Research Methods
5
-
Internship
15 -
Academic Writing
3 -
Bachelor's Thesis
12
Study abroad in Spain
Our student Caroline shows us student life in Barcelona.
IBWL Business Psychology student Caroline Pustinova just did it: she applied for the Erasmus program and spent her studies abroad at the Universitat Autònoma de Barcelona. Thanks to Barcelona's international character, she got on very well with her English even without any previous knowledge of Spanish, and of course she was also able to learn some Spanish vocabulary. After six months, her friends include people from all over the world and she is happy that she embarked on the Barcelona adventure.
She has learned a lot, so let her impressions inspire you.
We help you achieve your goals
Our requirements
To submit your application, please provide us with the following:
- General higher education entrance qualification (Abitur) or university of applied sciences entrance qualification (Fachhochschulreife). In case you have not graduated yet, please apply with your existing transcripts or your latest interim certificate. However, we need your final degree certificate before you can start your studies.
- Please note that applicants with foreign degrees might be eligible for direct entry. This means that applicants who meet the requirements DON'T need to do a foundation year before starting their Bachelor's.
- Proof of English language proficiency
- Curriculum vitae
- Copy of your passport/ID
You do not qualify for direct entry? Join our preparatory course and get qualified to start your Bachelor’s degree at SRH.
Next available courses
Your tuition fees
Tuition fees
Citizenship | EU/EEA (incl. Switzerland, Western Balkans, and Ukraine)
- International Experience Track (7 semesters) | EUR 690 / month
- Fast Track (6 semesters) | EUR 790 / month
Citizenship | Non-EU/EEA
- International Experience Track (7 semesters) | EUR 4725 / semester
- Fast Track (6 semesters) | EUR 5355 / semester
The monthly/semester tuition fees remain the same for the entire duration of the study programme. An additional enrolment fee of EUR 750 (EU/EEA) / EUR 1000 (non-EU/EEA) is to be paid once. More information about our fees.
Funding
Information on financing options & scholarships can be found here.
Application process and deadlines
Please find the Application and Late Arrival deadlines here.
We are happy to welcome you to our university. This is our application process:
- You submit your online application via the SRH application portal
- If you meet the admission requirements, we will invite you to a personal/phone interview
- If the interview is successful, you will receive an acceptance letter and the study contract
- You sign the study contract and send it back to us
- You pay the enrolment fee
- You receive your letter of admission
- You take part in our Welcome Week, and then you are good to go!
