Professor of Business Administration - Focus on Marketing
Office hours | by appointment |
E-Mail: | claudia.buente@srh.de |
Phone: | +49 30 51 56 50 - 917 |
Professor of Business Administration - Focus on Marketing
Office hours | by appointment |
E-Mail: | claudia.buente@srh.de |
Phone: | +49 30 51 56 50 - 917 |
My team and I are focusing our research on AI in Marketing
– Prof. Dr. Claudia BünteTopic: "The Brand Optimizer: An Integrated Model for Image Optimization of an Existing Brand Extension with Special Consideration of the Umbrella Brand using the Example of Nivea Beauté and Nivea"
2019
Bünte, C. (2019): Trendbuch KI – Ist das KI oder kann das weg?
2019
Bünte, C.: Studie Künstliche Intelligenz - Die Zukunft des Marketings.
2018
Bünte, C.: Künstliche Intelligenz - Die Zukunft des Marketing. Springer Gabler Verlag Wiesbaden.
Various interviews, articles, quotes i.a. in German business magazines, such as Horizont, W&V, absatzwirtschaft, Dmexco, FAZ Magazin