- Professor
Prof. Dr. Claudia Bünte
Office hours | by appointment |
E-Mail: |
claudia.buente@srh.de
|
Phone: |
+49 30 51 56 50 - 917
|
Study programmes Meet me in the following study programmes
About me
About me
My team and I are focusing our research on AI in Marketing
2016
- Present
Professor of Business Administration with focus on Marketing, Berlin School of Management, SRH Berlin University of Applied Sciences
2013
-
2016
Director for Consumer Insights, Planning & Strategy Europe + Director for Strategy and Planning for Germany, Denmark, Finland and Iceland, The Coca-Cola Company
2009
-
2012
Senior Global Vice President for Brand Strategy and Marketing Management brand Volkswagen, Volkswagen AG
2005
Doctorate (Dr. phil.) at the Wilhelms University Münster
Topic: "The Brand Optimizer: An Integrated Model for Image Optimization of an Existing Brand Extension with Special Consideration of the Umbrella Brand using the Example of Nivea Beauté and Nivea"
2003
-
2012
Associate Principal Marketing and Sales, McKinsey & Company
2000
-
2003
International Brand Manager at Nivea Beauté, Beiersdorf AG,
2000
Dipl.-Kommunikationswirtin, Social and Business Communication, University of the Arts Berlin
Excerpt
I have contributed to these publications
2019
Bünte, C. (2019): Trendbuch KI – Ist das KI oder kann das weg?
2019
Bünte, C.: Studie Künstliche Intelligenz - Die Zukunft des Marketings.
2018
Bünte, C.: Künstliche Intelligenz - Die Zukunft des Marketing. Springer Gabler Verlag Wiesbaden.
Various interviews, articles, quotes i.a. in German business magazines, such as Horizont, W&V, absatzwirtschaft, Dmexco, FAZ Magazin
Keynote Speeches at the following conferences
- “AI for Business” Zürich 2020
- “No! Open Space” Art Directors Club Deutschland “Ist das KI oder kann das weg?” 2020
- AI for Business Meet up “AI for Marketing - Use cases and Networking Berlin” 2020
- Succus “Datenforum” - “Wie KI Marketing und Werbung verändern wird“ 2020
- Marketingclub Schleswig-Holstein 30.11.2020 “KI – die Zukunft des Marketing“ 2020
- HTW KI-Fachtagung 2019
- Werbewirkungsgipfel 2019 (HORIZONT)
- Art Directors Club – Digital experience 2019
- MarTech – RETHINK! 2019