My team and I are focusing our research on AI in Marketing
– Prof. Dr. Claudia Bünte
Publicly appointed and sworn expert for marketing, in particular brands and business communication
Professor of Business Administration with focus on Marketing, Berlin School of Management, SRH Berlin University of Applied Sciences
Managing Partner of Kaiserscholle GmbH, Centre of Marketing Excellence
Director for Consumer Insights, Planning & Strategy Europe + Director for Strategy and Planning for Germany, Denmark, Finland and Iceland, The Coca-Cola Company
Senior Global Vice President for Brand Strategy and Marketing Management brand Volkswagen, Volkswagen AG
Doctorate (Dr. phil.) at the Wilhelms University Münster
Topic: "The Brand Optimizer: An Integrated Model for Image Optimization of an Existing Brand Extension with Special Consideration of the Umbrella Brand using the Example of Nivea Beauté and Nivea"
Associate Principal Marketing and Sales, McKinsey & Company
International Brand Manager at Nivea Beauté, Beiersdorf AG,
Dipl.-Kommunikationswirtin, Social and Business Communication, University of the Arts Berlin
Excerpt
I have contributed to these publications
2023
Bünte, C: So geht Digital Marketing; Tools, Tipps und Trends für die Praxis. Springer Gabler Verlag, Wiesbaden
Various interviews, articles, quotes i.a. in German business magazines, such as Horizont, W&V, absatzwirtschaft, Dmexco, FAZ Magazin
Awards
Publicly appointed and sworn expert for marketing, in particular brands and business communication
Vice Marketing Head 2020 of the trade journal One-to-One
Keynote Speeches
Keynote speaker at various international and national conferences on artificial intelligence. Among others Art Directors Club Germany, Mar-Tech RETHINK, Berlin, AI for Business Zurich, International Advertising Association Zurich, Coface Vienna, Marketingclub Schlewig Holstein, SOKA Wiesbaden, OmFinCon Berlin, Werbewirkungsgipfel Horizont, Succus Datenforum, Sachverständigentag Berlin Brandenburg and many more.
