My team and I are focusing our research on AI in Marketing

2016 - Present
Professor of Business Administration with focus on Marketing, Berlin School of Management, SRH Berlin University of Applied Sciences

2013 - 2016
Director for Consumer Insights, Planning & Strategy Europe + Director for Strategy and Planning for Germany, Denmark, Finland and Iceland, The Coca-Cola Company

2009 - 2012
Senior Global Vice President for Brand Strategy and Marketing Management brand Volkswagen, Volkswagen AG

2005
Doctorate (Dr. phil.) at the Wilhelms University Münster

Topic: "The Brand Optimizer: An Integrated Model for Image Optimization of an Existing Brand Extension with Special Consideration of the Umbrella Brand using the Example of Nivea Beauté and Nivea"

2003 - 2012
Associate Principal Marketing and Sales, McKinsey & Company

2000 - 2003
International Brand Manager at Nivea Beauté, Beiersdorf AG,

2000
Dipl.-Kommunikationswirtin, Social and Business Communication, University of the Arts Berlin