SRH Berlin University of Applied Sciences
Professor

Prof. Dr. Claudia Bünte

Professor of Business Administration - Focus on Marketing

Office hours by appointment
E-Mail: claudia.buente@srh.de
Phone: +49 30 51 56 50 - 917
About me

About me

My team and I are focusing our research on AI in Marketing

– Prof. Dr. Claudia Bünte
Professor of Business Administration with focus on Marketing, Berlin School of Management, SRH Berlin University of Applied Sciences
Director for Consumer Insights, Planning & Strategy Europe + Director for Strategy and Planning for Germany, Denmark, Finland and Iceland, The Coca-Cola Company
Senior Global Vice President for Brand Strategy and Marketing Management brand Volkswagen, Volkswagen AG
Doctorate (Dr. phil.) at the Wilhelms University Münster

Topic: "The Brand Optimizer: An Integrated Model for Image Optimization of an Existing Brand Extension with Special Consideration of the Umbrella Brand using the Example of Nivea Beauté and Nivea"

Associate Principal Marketing and Sales, McKinsey & Company
International Brand Manager at Nivea Beauté, Beiersdorf AG,
Dipl.-Kommunikationswirtin, Social and Business Communication, University of the Arts Berlin

Keynote Speeches at the following conferences