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  • Professor

Prof. Dr. Claudia Bünte

Professor of Business Administration - Focus on Marketing
Office hours by appointment
E-Mail:
Phone: +49 30 51 56 50 - 917

Study programmes Meet me in the following study programmes

About me
About me

My team and I are focusing our research on AI in Marketing

– Prof. Dr. Claudia Bünte

2016 - Present
Professor of Business Administration with focus on Marketing, Berlin School of Management, SRH Berlin University of Applied Sciences

2013 - 2016
Director for Consumer Insights, Planning & Strategy Europe + Director for Strategy and Planning for Germany, Denmark, Finland and Iceland, The Coca-Cola Company

2009 - 2012
Senior Global Vice President for Brand Strategy and Marketing Management brand Volkswagen, Volkswagen AG

2005
Doctorate (Dr. phil.) at the Wilhelms University Münster

Topic: "The Brand Optimizer: An Integrated Model for Image Optimization of an Existing Brand Extension with Special Consideration of the Umbrella Brand using the Example of Nivea Beauté and Nivea"

2003 - 2012
Associate Principal Marketing and Sales, McKinsey & Company

2000 - 2003
International Brand Manager at Nivea Beauté, Beiersdorf AG,

2000
Dipl.-Kommunikationswirtin, Social and Business Communication, University of the Arts Berlin

Excerpt
I have contributed to these publications

2021
Digitalisierung Made in China. Wie China mit KI und Co. Wirtschaft, Handel und Marketing transformiert. BoD, Hamburg"

2020
Die chinesische KI-Revolution; Konsumverhalten, Marketing und Handel: Wie China mit Künstlicher Intelligenz die Wirtschaftswelt verändert. Springer Gabler Verlag, Wiesbaden

2020
Beutin, N., Bünte, C., Kirchner, P., Vogler, O. (2020) Study: European Wholesale Study 2020 “Digital transformation in B2B – the role of AI and pricing automation”

2020
Bünte, C., Poths, L., Schubert, Till-Hendrik (2020): Künstliche Intelligenz und Ethik: Wen und warum diskriminiert KI eigentlich – und wie kann das verhindert werden?

2019
Bünte, C. (2019): Trendbuch KI – Ist das KI oder kann das weg?

2019
Bünte, C.: Studie Künstliche Intelligenz - Die Zukunft des Marketings.

2019
Bünte, C. in Kreativkundschafter: Wie entwickelt sich KI aktuell? Sind Ängste wie Job- und Kontrollverlust berechtigt?

2018
Bünte, C.: Künstliche Intelligenz - Die Zukunft des Marketing. Springer Gabler Verlag Wiesbaden.

2017
Bünte, C., Stürze, S., Vogler, O.: ‘I am not a brand, I am a wholesaler’: The forgotten role of brand in B2B supply chains. In: Journal of Brand Strategy, Volume 6 / Number 1, pp. 26–36.



Various interviews, articles, quotes i.a. in German business magazines, such as Horizont, W&V, absatzwirtschaft, Dmexco, FAZ Magazin

Keynote Speeches at the following conferences