Advertising & Brand Communication

  • Bachelor of Arts (B.A.)
  • 7 Semesters
  • on campus
  • 210 ECTS
  • €650/Month
  • Full time

Study (B.A.) Advertising & Brand Communication in Berlin and learn to understand people and their needs. Learn how to strategically evaluate, conceive and design creative ideas for companies, brands and products while communicating in a targeted way.

  • English
  • summer and winter semester
Request information Apply now

Your studies
Design advertising and brands

The B.A. in Advertising & Brand Communication is your entry into the international creative industry. You will learn to understand and successfully address target groups, to use text and images consciously and purposefully and to confidently design excellent communication for different media.

From market analysis, innovation development, strategic brand positioning and brand design to the development of convincing advertising campaigns, you will learn all the skills required for an international career start in companies, organisations and agencies.

Berlin as a creative stage and important location of the creative industries is your very special source of inspiration for sustainable and unique creation. Numerous projects are carried out with real partners under professional conditions, so that you have the chance to get plenty of practical experience during your studies.

Career | B.A. Advertising & Brand Communication
Account management, strategic planning and more

The excellent facilities at the Berlin School of Design and Communication allow you to perfect both your academic and design profile. In studios, film and photo studios, an in-house market research lab and numerous other work spaces, you can test and implement your big ideas for brands and advertising campaigns.

As a creative communication expert, you are just as much in demand in companies and organisations as in media and advertising agencies.

Career profiles:

  • Strategic planner
  • Account manager
  • Concept designer
  • Copy writer
  • Media designer
  • Art director
  • Content creator

In addition, the internationally-recognised Bachelor of Arts degree gives you access to numerous postgraduate and Master's programmes.

Our Advertising student
Our Advertising student

Angelika Yakymiv

"What I love about the university: We have people from all over the world in our class. We have a flexible schedule, so we have a lot of free time for internships or other projects aside from university. Our teachers treat us students as equals. On top of that, the university supports our ideas: We have access to photo studios, professional equipment and highly-qualified staff that is ready to help. Also, we have a great location at Moritzplatz.

What I love about my Advertising Programme: I, as a foreigner, can learn everything in English and meet people from around the globe. It is a fun mix of marketing, creative work, writing and design. It is very multidimensional and covers a lot of different fields of the media world.

About me: I come from Poland but have lived in Berlin for many years. I wanted to study at BSDC because I loved the atmosphere and the people. I visited the school during open door days and talked with teachers and students. I wanted to study in an international, creative environment. I wanted to explore many faces of the media world. I also won the internship which I will be forever grateful for. I am happy that the Berlin School of Desing and Communication believed in me and my potential!"


Get more information about the study programme!

Study programme brochure and more ...

Meet your Professor Introduction to B.A. Advertising and Brand Communication

Online event with Prof. Markus Wente, head of the study programme B.A. Advertising and Brand Communication

Info Session How do I apply? | Webinar

Meet our study advisors and learn how our application system works and which documents and proofs you need to provide. 3 pm CEST


B.A. Advertising & Brand Communication Your curriculum

7 Semester 210 ECTS
1. Semester
  • Advertising Conception (Advertising Techniques, Communication Concept + Positioning) 5
  • Marketing I (Business Models, Marketing Management) 5
  • Brand Design (Corporate Design, Packaging Design) 5
  • Advertising Film I (Film Theory, Storyboard + Animatic, Basics in Advertising Film) 5
  • Consumer + Advertising Psychology (Perception + Activation, Motivation + Attitude) 5
  • Communication Sciences (Models + Research) 5
2. Semester
  • Writing for Advertising I (Copy Writing, Headline, Rhetorics) 5
  • Creative Strategies I (Advertising Strategies, Creative Brief + Big Idea) 5
  • Advertising Design I (Image, Colour, Typography, Sketch + Final Draw) 5
  • Market Research I (Quantitative + Qualitative Methods, Survey Design) 5
  • Photography for Advertising (Product + People Photography, Campaign) 5
  • Elective 5
3. Semester
  • Marketing II (Nonprofit + Social Marketing, Marketing Ethics) 5
  • Creative Strategies II (Innovation Strategies, Design-Driven Innovation) 5
  • Writing for Advertising II (Advertising Videos, Crossmedia + Transmedial) 5
  • Media Sciences (Models + Research) 5
  • Design Lab (Design Research, Free Design Project) 5
  • Project/Campaign/Pitch (Interdisciplinary Project) 5
4. Semester
  • Content Strategies (Content Marketing, Storytelling) 5
  • Media + Account Planning (Media + Channel Planning, Budgeting, Art Buying) 5
  • Elective 5
  • Lab Project 5
  • Advertising Design II (Art Direction) 5
  • Project/Campaign/Pitch (Interdisciplinary Project) 5
5. Semester
  • Internship/Semester abroad (Work Experience or Student Exchange Programme) 25
  • Free Project (Independent Project Work, Exposé + Presentation) 5
6. Semester
  • Creative Strategies III (Advertising Futures, Weak Signals + Trends) 5
  • Interactive Design (Digital Media + UX, Interactive Advertising) 5
  • Motion Design (Animation in Advertising) 5
  • Market Research II (Empirical Research) 5
  • Statistics (Data Analysis + Indices, Analysis Software) 5
  • Advertising Film II (Production Scheduling, Production, Post Production) 5
7. Semester
  • Media Law + Media Management (Copyright + Licensing) 5
  • Narrative Environments (Brand Spaces, Exhibition, Spatial Storytelling) 5
  • Application + Career (Entrepreneurship, Application + Career Coaching) 5
  • Advertising + Society (Cultural Studies, Contemporary Cultural Research) 5
  • Bachelor's Thesis 10

Admission requirements
Our requirements

Admission requirements vary according to the educational background and citizenship of all applicants. Our admission requirements are in accordance with German legal stipulations. 

The basic requirements are:

  • General higher education entrance qualification (Abitur) or university of applied sciences entrance qualification (Fachhochschulreife). In case you have not graduated yet, please apply with your existing transcripts or your latest interim certificate. However, we need your final degree certificate before you can start your studies.
  • CV
  • Portfolio with approx. 10 creative works
  • Proof of English language proficiency
  • Copy of your identity card or passport

This is what the admission interview is about

We would like to get to know you better and learn more about your creativity, your motivation and your vision of the future. You also have the opportunity to ask more detailed questions about the programme and the university. If you are unable to come to Berlin, we will gladly offer you an appointment online.

Here you can find the English requirements that you should bring along:

  • Duolingo 95 Pts
  • TOEFL 87 ibt (direct recording)
  • TOEFL 79 - 86 ibt (with additional agreement)
  • TOEIC 785 (Listening/Reading 785, Speaking 160, Writing 150)
  • IELTS (academic) 6.5 average - deviations from this rule are governed by the current version of the Language Centre's guidelines
  • CAE (grade A, B, or C)
  • CPE (grade A, B or C)
  • FCE (grade A, B or C)
  • Pearson English Test Academic (PTE-A) 59 points
  • Linguaskill: 176 - 184 (CES) - all four skills required

You don't feel prepared yet? More information about the Academic English Preparation Course

Fees and Funding
Your tuition fees

As a state-recognised, private university, the SRH Berlin University is financed by tuition fees. These revenues go towards equipping our campus, providing services for our students, and quality assurance. In this way we ensure that you receive the best possible education under optimal study conditions.

Tuition fees (per month or semester)

  • EUR 650 / month (Citizenship EU/EEA incl. Switzerland, Western Balkans and Ukraine)
  • EUR 4,500 / semester (Citizenship non-EU/non-EEA)

Enrolment fee (once)

  • EUR 500 (Citizenship EU/EEA incl. Switzerland, Western Balkans and Ukraine)
  • EUR 900 (Citizenship non-EU/non-EEA)

You can finance your advertising studies through BAföG, student loans, education funds and scholarships. The possibilities vary according to nationality. You can find more information under "Financing your studies". Our Student Advisory Service will be happy to answer any questions you may have.

Apply now
Application process and deadlines

Please find the Application and Late Arrival deadlines here.

We look forward to getting to know you. This is our application process:

  • You apply online at our SRH Universities Application Portal
  • If you meet the admission requirements, we will invite you to a selection interview
  • If the interview is successful, you will receive an acceptance letter and the study contract
  • You sign the study contract and send it back to us
  • You pay the registration fee (all students) and possibly the EUR 3000 deposit (non-EU/EEA students only)
  • We will prepare your letter of admission for you
  • You take part in our Welcome Week and then it begins!


Get started now Your path into the future
  • You will take part in a step-by-step learning experience
  • You will study in small teams through practice-oriented tasks
  • You can concentrate on what is important in 5-week blocks
  • You will receive individual support from your lecturers
Apply now!