Bachelor

International Business Administration
Digital Marketing

  • Bachelor of Arts (B.A.)
  • 7 Semesters
  • on campus
  • 210 ECTS
  • €590/Month
  • In accreditation
  • Full time
  • Fast track available

Learn how to scale international brands and promote successful products with our cutting-edge digital marketing degree. This Bachelor course includes integrated projects to strengthen your marketing know-how and build your soft skills.

  • German / English
  • winter semester
Request information Apply now

YOUR COURSE CONTENT
Degree in E-commerce, SEO, Social Media, and more

Fine-tuned marketing strategies drive the core decisions of any modern business. The days of keyword-stuffing and bloated Google Ads budgets are over.

Whether you (or your future client) are an online shop or a SaaS (software-as-a-service) company, all your efforts will zoom in on one focus: understanding your customer. Digital marketing provides the analytical insights that enable the rest of the business to reach this goal.

Based in Berlin, Germany's tech hub and startup capital, we designed this industry-friendly bachelor degree especially for you – to explore different management disciplines and deepen your knowledge in the operational fields of digital marketing.

Your skills from this International Business Administration degree will allow you to navigate a business of any size through the stormiest of waters.

Your curriculum includes specialized marketing topics such as brand management, communication, online marketing, and advertising psychology, as well as hands-on projects to develop your creative, social, and analytical skills.

You will also graduate with a deep understanding of the guardrails that guide successful businesses, such as international business law, investment management, and accounting.

Enhance your experience with the following choices:

  • 6 Semester / 3-year option (Fast Track)
  • 7 Semester / 3.5-year option (International Experience Track – includes internship/semester abroad)

YOUR CAREER PROSPECTS
The Digital Marketing Degree That Pays Off

As a holder of a digital marketing degree, your salary exceeds the salary of other specialists in this industry. Even more reason to train for a future career in marketing!

In addition, the solid management foundation will enable you to work on complex problems independently and efficiently, thus opening the door to marketing-related fields such as strategic management or consulting.

Choose from the following career paths:

  • Digital marketing manager
  • Product manager
  • Brand management expert
  • Content strategist
  • Market and consumer researcher
  • Marketing and business consultant
  • Positions in advertising and communication
Your choice
Your choice

Fast Track or International Experience Track

We offer you the opportunity to complete your studies within 3 or 3.5 years, so you can follow your own path. Choose between:

  • International Experience Track | 3.5 years duration (7 semesters): internship/semester abroad (6 months) + internship in the final semester (14 weeks) included
  • Fast Track | 3 years duration (6 semesters): internship in the final semester (14 weeks) included
Brochures

Get more information about the study programme!

Study programme brochure and more ...

It's about you
It's about you

Our study concept

Your studies are divided into 5-week blocks. During this time you focus on one management topic which you get to view from different angles. Thanks to this approach you can learn about real management challenges and strengthen the skills that employers are looking for.

Learn more about our academic approach
Online Info Session How do I apply? | Webinar

Meet our study advisors and learn how our application system works and which documents and proofs you need to provide. 3 pm CEST

Event
Online Info Session How do I apply? | Webinar

Meet our study advisors and learn how our application system works and which documents and proofs you need to provide. 3 pm CEST

Event

Your Curriculum: International Business Administration - Digital Marketing International Experience Track | 7 semesters; Start: October & April

7 Semester 210 ECTS
1. Semester
  • Digital Marketing 5
  • Principles of International Management 5
  • Accounting 5
  • Get ready for tomorrow, today: Creativity and innovations 5
  • Applied Business Mathematics 5
  • Languages I (German or Spanish) 5
2. Semester
  • Digital Consumer Insights: Getting to know the customer 5
  • Principles of Economics 5
  • Digital Business I: Applied Business Information Systems 5
  • Digital Business II: Digital Website Project 5
  • Statistics I 5
  • Languages II (German or Spanish) 5
3. Semester
  • Management Accounting 5
  • International Business Law 5
  • Finance and Investment Management 5
  • Start-up and Entrepreneurial Mindset 5
  • Statistics II 5
  • Languages III (German or Spanish) 5
  • If you start in October, the International Experience Semester (semester abroad or internship abroad) takes place in the 6th semester
  • If you start in April, the International Experience Semester (semester abroad or internship abroad) takes place in the 3rd semester
4. Semester
  • Brand Management 5
  • Leadership 5
  • Online Marketing OR Econometrics 5
  • Lab Project 5
  • Advanced Brand Management - Developing a Brand 5
  • Communication 5
5. Semester
  • Artificial intelligence - the future of marketing 5
  • Digital Business Simulation 3
  • Research Transfer 2
  • Study Project 10
  • Business Research Methods 5
  • Career Coaching 5
6. Semester
  • International Experience Semester: Internship or Study Abroad 30
  • If you start in October, the International Experience Semester (semester abroad or internship abroad) takes place in the 6th semester
  • If you start in April, the International Experience Semester (semester abroad or internship abroad) takes place in the 3rd semester
7. Semester
  • Internship 15
  • Academic Writing 3
  • Bachelor's Thesis 12

Your Curriculum: International Business Administration - Digital Marketing Fast Track | 6 semesters; Start: October

6 Semester 180 ECTS
1. Semester
  • Digital Marketing 5
  • Principles of International Management 5
  • Accounting 5
  • Get ready for tomorrow, today: Creativity and innovations 5
  • Applied Business Mathematics 5
  • Languages I (German or Spanish) 5
2. Semester
  • Digital Consumer Insights: Getting to know the customer 5
  • Principles of Economics 5
  • Digital Business I: Applied Business Information Systems 5
  • Digital Business II: Digital Website Project 5
  • Statistics I 5
  • Languages II (German or Spanish) 5
3. Semester
  • Management Accounting 5
  • International Business Law 5
  • Finance and Investment Management 5
  • Start-up and Entrepreneurial Mindset 5
  • Statistics II 5
  • Languages III (German or Spanish) 5
4. Semester
  • Brand Management 5
  • Leadership 5
  • Online Marketing OR Econometrics 5
  • Lab Project 5
  • Advanced Brand Management - Developing a Brand 5
  • Communication 5
5. Semester
  • Artificial intelligence - the future of marketing 5
  • Digital Business Simulation 3
  • Research Transfer 2
  • Study Project 10
  • Business Research Methods 5
  • Career Coaching 5
6. Semester
  • Internship 15
  • Academic Writing 3
  • Bachelor's Thesis 12

Admission requirements
Our requirements

To submit your application, please provide us with the following:

  • General higher education entrance qualification (Abitur) or university of applied sciences entrance qualification (Fachhochschulreife). In case you have not graduated yet, please apply with your existing transcripts or your latest interim certificate. However, we need your final degree certificate before you can start your studies.
  • Proof of English language proficiency
  • Curriculum vitae
  • Copy of your passport/ID

Please find our English language requirements here:

  • Duolingo 95 Pts
  • TOEFL 87 ibt (direkte Aufnahme)
  • TOEFL 79 – 86 ibt (mit Zusatzvereinbarung)
  • TOEIC 785 (Listening/Reading 785, Speaking 160, Writing 150)
  • IELTS (academic) 6,5 on average. Abweichungen dazu regelt die Leitlinie des Language Centers in der jeweils aktuellen Fassung
  • CAE (grade A, B, or C)
  • CPE (grade A, B or C)
  • FCE (grade A, B or C)
  • Pearson English Test Academic (PTE-A): 59 Punkte
  • Linguaskill: 176 - 184 (CES) - all four skills required

You don't feel prepared yet? More information about the Academic English Preparation Course

Fees and Funding
Your tuition fees

Tuition fees

Citizenship | EU/EEA (incl. Switzerland, Western Balkans and Ukraine)

  • International Experience Track (7 semesters) | EUR 590 / month
  • Fast Track (6 semesters) | EUR 750 / month

Citizenship | Non-EU/EEA

  • International Experience Track (7 semesters) | EUR 4500 / semester
  • Fast Track (6 semesters) | EUR 5100 / semester

The monthly/semester tuition fees remain the same for the entire duration of the study programme. An additional enrolment fee of EUR 500 (EU/EEA) / EUR 900 (non-EU/EEA) is to be paid once at the start of the programme.

Funding

Information on financing options & scholarships can be found here.

Apply now
Application process and deadlines

Please find the Application and Late Arrival deadlines here.

We are happy to welcome you to our university. This is our application process:

  1. You submit your online application via the SRH application portal
  2. If you meet the admission requirements, we will invite you to a personal/phone interview
  3. If the interview is successful, you will receive an acceptance letter and the study contract
  4. You sign the study contract and send it back to us
  5. You pay the enrolment fee (all students) and – if you are a non-EU/non-EEA student – a EUR 3000 deposit
  6. You receive your letter of admission
  7. You take part in our Welcome Week and then you are good to go!
Get started now Your path into the future
  • You will take part in a step-by-step learning experience
  • You will study in practice-oriented tasks in small teams
  • You can concentrate on what's important in 5-week-blocks
  • You will receive individual support from your lecturers
Apply now!