Fine-tuned marketing strategies drive the core decisions of any modern business. The days of keyword-stuffing and bloated Google Ads budgets are over.
Whether you (or your future client) are an online shop or a SaaS (software-as-a-service) company, all your efforts will zoom in on one focus: understanding your customer. Digital marketing provides the analytical insights that enable the rest of the business to reach this goal.
Based in Berlin, Germany's tech hub and startup capital, we designed this industry-friendly bachelor degree especially for you – to explore different management disciplines and deepen your knowledge in the operational fields of digital marketing.
Your skills from this International Business Administration degree will allow you to navigate a business of any size through the stormiest of waters.
Your curriculum includes specialized marketing topics such as brand management, communication, online marketing, and advertising psychology, as well as hands-on projects to develop your creative, social, and analytical skills.
You will also graduate with a deep understanding of the guardrails that guide successful businesses, such as international business law, investment management, and accounting.
Enhance your experience with the following choices:
- 6 Semester / 3-year option (Fast Track)
- 7 Semester / 3.5-year option (International Experience Track – includes internship/semester abroad)