Bachelor

International Business Administration
Business Psychology

  • Bachelor of Arts (B.A.)
  • 7 Semesters
  • on campus
  • 210 ECTS
  • €650/Month
  • 1st intake: October 2023
  • In accreditation
  • Full time
  • Fast track available

Your ideal combination: Business & Psychology. You learn management foundations for global companies and understand what motivates and influences people. You ensure skilful personnel selection and facilitate satisfaction at all organizational levels.

  • English
  • summer and winter semester
Request information Apply now

Your Bachelor of Arts in Berlin
What You Learn in B.A. Business Psychology

You dream of a job in international management and are interested in human behaviour? Then business psychology is the perfect choice for you!

What is Business Psychology? Why should you study it?

Business psychology, also known as industrial-organisational psychology, applies human psychology to practical business needs.

Your studies will equip you with specialist business administration and psychology expertise. The integrated projects will strengthen your social and intercultural skills.

You will gain in-depth knowledge of marketing, accounting and sales - always in a global context and with an integrated, comprehensive reference to psychology.

If you want to study business psychology, you can look forward to challenging modules that prepare you for a varied professional life.

Have you ever preferred tidying up to cramming? Soon only your peers will feel that way – your knowledge of the psychology of learning and motivation has made you more efficient, and now you can share your expertise with growing teams.

Through the Emotions in the Workplace and Advertising and Psychologically-Based Personnel Selection modules, companies can rely on you to hire the best personnel and treat them appropriately.

Your acquired market and advertising psychology skills will certainly come in handy, especially in personnel development.

So, you shape the working environment of various organizations based on your psychological knowledge. You will thus become a valuable asset, as your business studies will seamlessly blend in with your skills.

You'll get a premium education in international business studies, including applied business mathematics, business English, an extensive understanding of corporate management, and even an immersion in private commercial law.

Got a chronic travel bug? Experience the global orientation of the Business Psychology program during a semester or internship abroad. Our International Office supports you in planning and connects you with our worldwide partner companies.

You'd rather get started as soon as possible? Then skip the semester or internship abroad.

You choose between:

  • the 7-semester version (International Experience Track)
  • the 6-semester version (Fast Track)

Your Career Opportunities
What Can I Do With a Business Psychology Degree?

A degree in Business Psychology offers a vast number of career opportunities. From market research to contract negotiations to human resources management – every perceivable niche of business management benefits from an organizational psychology perspective.

Business psychologists are at home in both management and consulting. Thanks to your business administration and psychology knowledge, you are in demand on the job market and are prepared for a wide range of positions.

Most of our graduates work successfully in human resources, but your career opportunities are very diverse. Your sound knowledge allows you to choose your career goals and shape your future.

Our Career Service will help you find your dream job and get off to a confident start.

With your degree, the following and other career paths are open to you:

  • Management consultant
  • Marketing and advertising positions
  • Market and behavioural researcher
  • Coach
  • Expert in the areas of personnel selection, development, or marketing
Meet us in person
Meet us in person

Open House | 11 February 2023 | Berlin

We invite you to our Open House in Berlin on Saturday, 11 February 2023 from 11 am - 4 pm!

Get to know our study programmes, locations and our team and learn more about admissions, financing and our services.

Learn more and sign up

I see business psychology as an obvious subject of the future. The human resources sector is a growth market and is becoming increasingly important, especially from a psychological perspective. Due to the demographic change, there is a shortage of skilled workers, so we are reaching our limits when it comes to technology and digitalisation. Companies can only win this battle if they organise work in a way that suits the people who work in these organisations and if they offer good working conditions.

Prof. Dr. Carsten C. Schermuly | Professor of Business Psychology, SRH
Your choice
Your choice

Fast Track or International Experience Track

We offer you the opportunity to complete your studies within 3 or 3.5 years, so you can follow your own path. Choose between:

  • International Experience Track | 3.5 years duration (7 semesters): internship/semester abroad (6 months) + internship in the final semester (14 weeks) included
  • Fast Track | 3 years duration (6 semesters): internship in the final semester (14 weeks) included
Brochures

Get more information about the study programme!

Study programme brochure and more ...

It's about you
It's about you

Our study concept

Your studies are divided into 5-week blocks. During this time you focus on one management topic which you get to view from different angles. Thanks to this approach you can learn about real management challenges and strengthen the skills that employers are looking for.

Learn more about our academic approach
Online Info Session How do I apply? | Webinar

Meet our study advisors and learn how our application system works and which documents and proofs you need to provide. 3 pm CET

Event
Open House Open House | Berlin School of Management

Get to know the Berlin School of Management and our business programmes in Berlin!

Event

Your Curriculum: International Business Administration - Business Psychology International Experience Track | 7 semesters; Start: October & April

7 Semester 210 ECTS
1. Semester
  • Psychology of learning and motivation (incl. psychological methods) 5
  • Principles of International Management 5
  • Accounting 5
  • Get ready for tomorrow, today: Creativity and innovations 5
  • Applied Business Mathematics 5
  • Languages I (German or Spanish) 5
2. Semester
  • Marketing 5
  • Principles of Economics 5
  • Psychology of emotions and perceptions 5
  • Digital module: Emotions in the workplace and in advertising 5
  • Statistics I 5
  • Languages II (German or Spanish) 5
3. Semester
  • Management Accounting 5
  • International Business Law 5
  • Social psychology: Humans and their social environment 5
  • Digital Module: Virtual teamwork and communication in organisations 5
  • Statistics II 5
  • Languages III (German or Spanish) 5
  • If you start in October, the International Experience Semester (semester abroad or internship abroad) takes place in the 6th semester
  • If you start in April, the International Experience Semester (semester abroad or internship abroad) takes place in the 3rd semester
4. Semester
  • Personality psychology and psychological diagnostics: understanding people's differences 5
  • Leadership 5
  • Market and Advertising Psychology OR Econometrics 5
  • Lab Project 5
  • Work and organisational psychology: Using psychology to shape work and collaboration in organisations 5
  • Psychology-based staff selection 5
5. Semester
  • Psychology-based HR development in a digital working world: training, coaching, team development 5
  • Digital Business Simulation 3
  • Research Transfer 2
  • Study Project 10
  • Career Coaching 5
  • Business Research Methods 5
6. Semester
  • International Experience Semester: Internship or Study Abroad 30
  • If you start in October, the International Experience Semester (semester abroad or internship abroad) takes place in the 6th semester
  • If you start in April, the International Experience Semester (semester abroad or internship abroad) takes place in the 3rd semester
7. Semester
  • Internship 15
  • Academic Writing 3
  • Bachelor's Thesis 12

Your Curriculum: International Business Administration - Business Psychology Fast Track | 6 semesters; Start: October

6 Semester 180 ECTS
1. Semester
  • Psychology of learning and motivation (incl. psychological methods) 5
  • Principles of International Management 5
  • Accounting 5
  • Get ready for tomorrow, today: Creativity and innovations 5
  • Applied Business Mathematics 5
  • Languages I (German or Spanish) 5
2. Semester
  • Marketing 5
  • Principles of Economics 5
  • Psychology of emotions and perceptions 5
  • Digital module: Emotions in the workplace and in advertising 5
  • Statistics I 5
  • Languages II (German or Spanish) 5
3. Semester
  • Management Accounting 5
  • International Business Law 5
  • Social psychology: Humans and their social environment 5
  • Digital Module: Virtual teamwork and communication in organisations 5
  • Statistics II 5
  • Languages III (German or Spanish) 5
4. Semester
  • Personality psychology and psychological diagnostics: understanding people's differences 5
  • Leadership 5
  • Market and Advertising Psychology OR Econometrics 5
  • Lab Project 5
  • Work and organisational psychology: Using psychology to shape work and collaboration in organisations 5
  • Psychology-based staff selection 5
5. Semester
  • Psychology-based HR development in a digital working world: training, coaching, team development 5
  • Digital Business Simulation 3
  • Research Transfer 2
  • Study Project 10
  • Career Coaching 5
  • Business Research Methods 5
6. Semester
  • Internship 15
  • Academic Writing 3
  • Bachelor's Thesis 12

Admission requirements
Our requirements

To submit your application, please provide us with the following:

  • General higher education entrance qualification (Abitur) or university of applied sciences entrance qualification (Fachhochschulreife). In case you have not graduated yet, please apply with your existing transcripts or your latest interim certificate. However, we need your final degree certificate before you can start your studies.
  • Proof of English language proficiency
  • Curriculum vitae
  • Copy of your passport/ID

Please find our English language requirements here:

  • Duolingo 95 Pts
  • TOEFL 87 ibt (direkte Aufnahme)
  • TOEFL 79 – 86 ibt (mit Zusatzvereinbarung)
  • TOEIC 785 (Listening/Reading 785, Speaking 160, Writing 150)
  • IELTS (academic) 6,5 on average. Abweichungen dazu regelt die Leitlinie des Language Centers in der jeweils aktuellen Fassung
  • CAE (grade A, B, or C)
  • CPE (grade A, B or C)
  • FCE (grade A, B or C)
  • Pearson English Test Academic (PTE-A): 59 Punkte
  • Linguaskill: 176 - 184 (CES) - all four skills required

You don't feel prepared yet? More information about the Academic English Preparation Course

Fees and Funding
Your tuition fees

Tuition fees

Citizenship | EU/EEA (incl. Switzerland, Western Balkans, and Ukraine)

  • International Experience Track (7 semesters) | EUR 650 / month
  • Fast Track (6 semesters) | EUR 750 / month

Citizenship | Non-EU/EEA

  • International Experience Track (7 semesters) | EUR 4500 / semester
  • Fast Track (6 semesters) | EUR 5100 / semester

The monthly/semester tuition fees remain the same for the entire duration of the study programme. An additional enrolment fee of EUR 500 (EU/EEA) / EUR 900 (non-EU/EEA) is to be paid once at the start of the programme.

Funding

Information on financing options & scholarships can be found here.

Apply now
Application process and deadlines

Please find the Application and Late Arrival deadlines here.

We are happy to welcome you to our university. This is our application process:

  1. You submit your online application via the SRH application portal
  2. If you meet the admission requirements, we will invite you to a personal/phone interview
  3. If the interview is successful, you will receive an acceptance letter and the study contract
  4. You sign the study contract and send it back to us
  5. You pay the enrolment fee (all students) and – if you are a non-EU/non-EEA student – a EUR 3000 deposit
  6. You receive your letter of admission
  7. You take part in our Welcome Week, and then you are good to go!

 

Get started now Your path into the future
  • You will take part in a step-by-step learning experience
  • You will study in practice-oriented tasks in small teams
  • You can concentrate on what's important in 5-week-blocks
  • You will receive individual support from your lecturers
Apply now!