To person overview
  • Head of Study Programme

Prof. Dr. Brigitte Biehl

Professor for Media and Communication Management, Study programme director B.A. Creative Industries Management and M.A. International Management - Creative Leadership, Director of the Institute for Professional Development in the Creative Industries (IWK)
E-Mail:
Phone: +49 30 51 56 50 - 908

About me
About me

2021 - 2022
Guest Professor for Gender and Queer Studies in Leadership | FernUniversity in Hagen

2016 - Present
Professor of Media and Communication | SRH Berlin University of Applied Sciences

2016
Visiting Professor, Dauphine Recherches en Management (DRM), Université Paris Dauphine, Paris

2013 - 2015
Lecturer in the Management, Marketing and Organization Group | University of Essex, Essex Business School

2013 - Present
Freelance communication consultant and speaker

2012 - 2016
Professor for Public Relations, Journalism and Business | BSP Business School Berlin

2010
Postgraduate Certificate for Teaching in Higher Education PCGTHE | Aberystwyth University, UK

2007 - 2011
Lecturer in Marketing, Visiting Lecturer | Aberystwyth University (University of Wales)

2006
Public Relations Consultant | Pleon (Ketchum Pleon)

2006
PhD Goethe University Frankfurt (Theater, film and media studies) on „Business is show business. The presentation of top managers on annual shareholder meetings, press conferences and analyst conferences” (supervised by Prof. Dr. Hans-Thies Lehmann)

2004
M.A. Theatre, Film and Media Studies, Business Studies | Goethe University Frankfurt | Université Paris X Nanterre, France | University of Wales, Aberystwyth, UK

Excerpt
I have contributed to these publications

2020
Biehl, B. (2020) Management in der Kreativwirtschaft. Grundlagen und Basiswissen. Wiesbaden: Springer/Gabler Verlag.

2020
Biehl, B. (2020) Leadership in Game of Thrones. (Serienkulturen: Analyse – Kritik – Bedeutung, edited by M. S. Kleiner). Wiesbaden: Springer VS Verlag

2020
Biehl, B.: Tanz, Organisation und Leadership: Eine kritische und ästhetische Perspektive. In Hartz, R. Nienhüser, W., Rätzer, M. (eds.) Ästhetik und Organisation, 69-92. Wiesbaden: Springer.

2020
Biehl, B.: ‘Women ‘in motion’: The kinaesthetic viewing experience in Chinese viral advertising films’, Consumption, Markets & Culture DOI: 10.1080/10253866.2019.1586680

DOI: 10.1080/10253866.2019.1586680

2019
Biehl-Missal, B. & Volkmann, C.: ‘Spirits, dancing in the flesh’: Choreography and organization. Culture and Organization 25(4): 284-299.

2019
Biehl-Missal, B.: Filling the ‘empty space’: Site-specific dance in a techno club. Culture and Organisation 25(1): 16-31.

2019
Biehl, B.: ‘In the mix’: Relational leadership explored through an analysis of techno DJs and dancers. Leadership 15(3): 339-359.

2019
Biehl-Missal, B.: Book forum: On Gernot Böhme’s “Critique of aesthetic capitalism”. Studi di Estetica - Italian Journal of Aesthetics 3: 235-267

2018
Ditzel, S., Möller Palza, S. & Biehl, B.: “Somebody has to organize their freedom”: Influencer and artist management in the gaming industry. In Kleiner, M., Welker. M. & Wünsch, U. (eds.). Atmosphären des Populären III. (...), 55-83. Berlin: Gizeh.

2018
Biehl, B. (2018) Der Daimler und der Jabberwocky: Künstlerische Kritik an Managern und Kunst als Mittel zur Personalentwicklung. In: Sánchez, Y. (ed.) Business Fiktionen, Literatur - Kultur – Ökonomie, 49-76. Frankfurt: Peter Lang Verlag.

2017
Biehl, B.: Dance and Organisation. Integrating Dance Theory and Methods into the Study of Management. New York: Routledge.

2016
Biehl, B. & vom Lehn, D.: Four-to-the-floor: The techno discourse and aesthetic work in Berlin. Society 53(6): 608-613

2016
Biehl-Missal, B. & Springborg, C. (eds.): Dance, Leadership and Organisation. Organizational Aesthetics 5(1): 1-194.

2015
Biehl-Missal, B.: ‘I write like a painter’: Feminine creation with arts-based methods in organizational research. Gender, Work and Organization 22(2): 179-196.

2015
Biehl-Missal, B. & vom Lehn, D.: Aesthetic atmospheres in museums. A critical marketing perspective. In Macdonald, S. and Rees-Leahy, H. Museum Media / International Handbooks of Museum Studies, ed. by Michelle Henning, 235-258. Oxford: Wiley-Blackwell

2013
Biehl-Missal, B.: Atmosphere of the Image: An Aesthetic Concept for Visual Analysis. Consumption, Markets & Culture, 16(4): 356-367.

2013
Biehl-Missal, B.: Art, fashion and anti-consumption. Journal of Macromarketing 33(3): 245-257

2012
Biehl-Missal, B. & Saren, M.: Atmospheres of Seduction: A Critique of Aesthetic Marketing Practices. Journal of Macromarketing 32(2): 168-180.

2011
Biehl-Missal, B.: Business is show business. Management presentations as performance. Journal of Management Studies 48(3): 619-645.

2011
Biehl-Missal, B.: Wirtschaftsästhetik. Wie Unternehmen die Kunst als Inspiration und Werkzeug nutzen. Wiesbaden: Gabler.

2007
Biehl, B.: Business is Showbusiness. Wie Topmanager sich vor Publikum inszenieren. Frankfurt: Campus.


These are selected works.

You can find all publications on Researchgate.

Keynote speeches

2019
Biehl, B.: Dance in New Areas: Integrating dance methods into businesses and management for personal and leadership development. G-ACE International Conference, “Organization and Management for Dance” Sangmyung University, Art Center, Seoul, S. Korea

Biehl, Brigitte: Gesprächskonzert „Jazz-Improvisation als Metapher für ein neues Zusammenspiel in Unternehmen“, mit Claus-Dieter Bandorf (piano), Andreas Henze (bass), Rainer Winch (drums). Jazzclub Kunstfabrik Schlot, Berlin.

2018
Biehl, B.: „Im Zwischenraum: Künstlerisch-kreative Erfahrungen als Kompetenz in digitalen Welten.“ BarCamp: Kulturelle Bildung im Digitalen Zeitalter #kub20xx (MUTIK), Zeche Zollverein, Essen.

Biehl, B.: „Wirtschaftsästhetik. Ästhetik und Kunst als Inspirationsquelle.“ 10. KulturInvest-Kongress: 100 Impulse zwischen Ästhetik und Effizienz, Causales, Radialsystem, Berlin.

Biehl, B.: “Dance and Leadership: How leaders and followers relate and influence each other”. Leading and Facilitating within Practice Development in Healthcare, Enhancing Practice Conference 2018, Basel, Schweiz, CH.

2017
Biehl-Missal, B.: “Aesthetic Capitalism Research in an Era of Cultural Creativity”. International Seminar on Contemporary Art and Anthropology: Exploring the state of the art in Fashion Studies Zhejiang University, Hangzhou, China.

Biehl-Missal, B.: „Leadership as an Art, Aspekte der Führungskommunikation. Welche Rolle spielt die Wahrnehmung?“ Abschiedssymposium Esther Sackmann Rageth: Führung in komplexen Gesundheitsorganisationen, Universitätsspital Basel, CH.

Lectures

  • Media Studies
  • Cultural Theory & Popular Culture
  • Marketing & Society
  • Luxury, Consumption & Sustainability
  • Research & Academic Career
  • Public Relations

Research Areas

  • Art of management
  • Aesthetic approaches to management and organisation
  • Creative approaches to leadership
  • Learning for leadership from TV series, performance studies, dance and DJ studies
  • Women in management
  • Critical management studies
  • Marketing, visual studies, luxury
  • Organisational space, marketing and consumption spaces, architectures
  • Public Relations (CEO communications, events, rhetoric)

Memberships and further commitment

Since 2014: Organisational Aesthetics Journal (Worcester Polytechnic, USA): Editor

Since 2007: Membership in professional bodies:

  • Fellow of The Higher Education Academy (UK)
  • International Network for Visual Studies in Organizations
  • Vida Scholars Critical Management Studies Women's Association
  • AACORN - the Arts, Aesthetics, Creativity and Organisations Research Network
  • ELIA Art Schools
  • BAM British Academy of Management (2007-2010)
  • EGOS European Group of Organizational Studies
  • Macromarketing Society (2006-2010), EWMD European Women in Management Development Network, Gruppe Rhein-Main (2002-2006)