Marketing at BSM and BSDC
Two Programmes. Two Specialisations.
How do you launch a product? Who’s the target group? What strategies will successfully introduce new services to the market? Study marketing or advertising and learn how product development, marketing and sales work in our digitalised and global economy.
Our Bachelor's programme International Business Administration - Focus on Digital Marketing at the Berlin School of Management (BSM) examines the relationship between business administration and marketing. Through our practice-oriented approach you’ll gain insight into business management and will learn all about marketing. The extensive curriculum includes consumer insights, brand building and brand management, product development, launch strategy and communication. Receive your marketing degree in seven or alternatively six semesters when you opt for Fast Track.
Study advertising at SRH Berlin University of Applied Sciences’ Berlin School of Design and Communication (BSDC). Our B.A. Advertising & Brand Design will teach you how to successfully develop effective promotional concepts for companies, brands and products. Find out how consumers think. Learn to implement text and image to reach your desired audience. Enter the creative industry equipped with skills to develop appealing advertising campaigns. Our hands-on approach will show you how.