SRH Berlin University of Applied Sciences

International Business Administration Digital Marketing

  • Bachelor of Arts (B.A.)
  • 7 Semesters
  • on campus
  • 210 ECTS
  • €620/Month
  • No foundation year necessary
  • In accreditation
  • university cooperations
  • Full time
  • ACCREDITED
  • Fast track available

Learn how to scale international brands and make sound business decisions with our cutting-edge digital marketing degree. This Bachelor course includes integrated projects to strengthen your marketing know-how and build your soft skills.

  • English
  • 1st intake: October 2024 | SRH Gera collaboration
YOUR COURSE CONTENT

Degree in Digital Marketing, Economics, and more

Fine-tuned marketing strategies drive the core decisions of any modern business. The days of guessing are over – hard data and customer insights now allow marketers to craft laser-targeted messages to an engaged audience. In other words, skilled digital marketing directly influences revenue.

The distinguishing feature that sets this programme apart is that it is a business administration degree by nature — it sets you up for a solid career in this environment.

The focus on digital marketing takes a broad approach. Instead of confining you to specialist roles, this comprehensive teaching method gives you flexibility in your career choices. As a result, the knowledge and competencies you earn last longer than the fast-paced technological innovations in this field.

Based in Berlin, Germany's tech hub and startup capital, we designed this industry-friendly bachelor's degree especially for you – to explore different management disciplines and deepen your knowledge in the operational fields of digital marketing.

Your skills from this International Business Administration degree will allow you to navigate a business of any size through the stormiest of waters.

Your curriculum includes specialised marketing topics such as brand management, communication, online marketing, advertising psychology, and hands-on projects to develop your creative, social, and analytical skills.

You will also graduate with a deep understanding of the guardrails that guide successful businesses, such as international business law, investment management, and accounting.

Enhance your experience with the following choices:

  • 6 Semester / 3-year option (Fast Track)
  • 7 Semester / 3.5-year option (International Experience Track – includes internship/semester abroad)
YOUR CAREER PROSPECTS

Market Research Analyst, Social Media Manager...

As a holder of a digital marketing degree you benefit from a solid management foundation that enables you to work on complex problems independently and efficiently, thus opening the door to marketing-related fields such as strategic management or consulting.

Choose from the following career paths:

  • Digital marketing manager
  • Product manager
  • Brand management expert
  • Content strategist
  • Market and consumer researcher
  • Marketing and business consultant
  • Positions in advertising and communication
It's about you
It's about you

Our study concept

Your studies are divided into 5-week blocks. During this time you focus on one management topic which you get to view from different angles. Thanks to this approach you can learn about real management challenges and strengthen the skills that employers are looking for.

Learn more about our academic approach
Your choice
Your choice

Fast Track or International Experience Track

We offer you the opportunity to complete your studies within 3 or 3.5 years, so you can follow your own path. Choose between:

  • International Experience Track | 3.5 years duration (7 semesters): internship/semester abroad (6 months) + internship in the final semester (14 weeks) included
  • Fast Track | 3 years duration (6 semesters): internship in the final semester (14 weeks) included
Brochures
Get more information about the study programme!

Study programme brochure and more ...

subject to change

International Experience Track | 7 semesters

7 Semester 210 ECTS
1. Semester
  • Software

    6
  • Accounting

    6
  • Digital Business I

    6
  • Financial Mathematics

    6
  • Language and Culture

    6
2. Semester
  • Marketing

    6
  • Finance

    6
  • Supply Chain Management

    6
  • Applied Mathematics

    6
  • Language and Culture

    6
3. Semester
  • Business Simulation and Entrepreneurship

    6
  • Business Law

    6
  • Microeconomics

    6
  • Statistics

    6
  • Scientific Writing and Research Methods

    6
4. Semester
  • Cost Accounting

    6
  • Digital Marketing module I

    6
  • Digital Marketing module II

    6
  • Human Resources and Organisation

    6
  • Digital Marketing module III

    6

Please note: The exact module names for the digital marketing modules will follow shortly

5. Semester
  • Digital Marketing module IV

    6
  • Digital Marketing module V

    6
  • Digital Marketing module VI

    6
  • Internship

    12

Please note: The exact module names for the digital marketing modules will follow shortly

6. Semester
  • International Experience Semester: Internship or Study Abroad

    30
7. Semester
  • Internship

    12
  • Bachelor's Thesis

    18
subject to change

Fast Track | 6 semesters

6 Semester 180 ECTS
1. Semester
  • Software

    6
  • Accounting

    6
  • Digital Business I

    6
  • Financial Mathematics

    6
  • Language and Culture

    6
2. Semester
  • Marketing

    6
  • Finance

    6
  • Supply Chain Management

    6
  • Applied Mathematics

    6
  • Language and Culture

    6
3. Semester
  • Business Simulation and Entrepreneurship

    6
  • Business Law

    6
  • Microeconomics

    6
  • Statistics

    6
  • Scientific Writing and Research Methods

    6
4. Semester
  • Cost Accounting

    6
  • Digital Marketing module I

    6
  • Digital Marketing module II

    6
  • Human Resources and Organisation

    6
  • Digital Marketing module III

    6

Please note: The exact module names for the digital marketing modules will follow shortly

5. Semester
  • Digital Marketing module IV

    6
  • Digital Marketing module V

    6
  • Digital Marketing module VI

    6
  • Internship

    12

Please note: The exact module names for the digital marketing modules will follow shortly

6. Semester
  • Internship

    12
  • Bachelor's Thesis

    18
Admission requirements

Our requirements

To submit your application, please provide us with the following:

  • General higher education entrance qualification (Abitur) or university of applied sciences entrance qualification (Fachhochschulreife). In case you have not graduated yet, please apply with your existing transcripts or your latest interim certificate. However, we need your final degree certificate before you can start your studies.
  • Proof of English language proficiency
  • Curriculum vitae
  • Copy of your passport/ID

Find out if you are eligible
Submit your application directly through our online platform to see if you qualify for our Bachelor's programmes. Our admissions experts will review your documents and directly inform you of your eligibility, or if further education is required. Apply now!

Important: Applicants with foreign degrees who can access a state-accredited university in their home country (or country of their studies), and meet the SRH subject and GPA requirements, are typically eligible to start our Bachelor's programmes directly. Our team will meticulously evaluate your application and provide feedback on your eligibility. 

Please find our English language requirements here:

  • TOEFL 87 ibt (direct entry)
  • TOEFL 79 - 86 ibt (with additional agreement)
  • TOEIC 785 (Listening/Reading 785, Speaking 160, Writing 150)
  • IELTS/ IELTS ONLINE (academic) 6.5 on average - please see Language Centre guidelines if results differ
  • CAE (grade A, B, or C)
  • CPE (grade A, B or C)
  • Pearson English Test Academic (PTE-A) 59 points
  • Linguaskill: 176 - 184 (CES) - all four skills required
  • Duolingo 110 points
Fees and Funding

Your tuition fees

Tuition fees

Citizenship | EU/EEA (incl. Switzerland, Western Balkans and Ukraine)

  • International Experience Track (7 semesters) | EUR 620 / month
  • Fast Track (6 semesters) | EUR 650 / month

Citizenship | Non-EU/EEA

  • International Experience Track (7 semesters) | EUR 3900 / semester
  • Fast Track (6 semesters) | EUR 4500 / semester

The monthly/semester tuition fees remain the same for the entire duration of the study programme. An additional enrolment fee of EUR 750 (EU/EEA) / EUR 1000 (non-EU/EEA) is to be paid once. More information about our fees.

Funding

Information on financing options & scholarships can be found here.

Apply now

Application process and deadlines

Please find the Application and Late Arrival deadlines here.

We are happy to welcome you to our university. This is our application process:

  1. You submit your online application via the SRH application portal
  2. If you meet the admission requirements, we will invite you to a personal/phone interview
  3. If the interview is successful, you will receive an acceptance letter and the study contract
  4. You sign the study contract and send it back to us
  5. You pay the enrolment fee
  6. You receive your letter of admission
  7. You take part in our Welcome Week and then you are good to go!

Learn more and stay in touch

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Get started now Your path into the future
  • You will take part in a step-by-step learning experience
  • You will study in small teams through practice-oriented tasks
  • You can concentrate on what is important in 5-week blocks
  • You will receive individual support from your lecturers
Apply now!