Learn how to scale international brands and make sound business decisions with our cutting-edge digital marketing degree. This Bachelor course includes integrated projects to strengthen your marketing know-how and build your soft skills.
International Business Administration Digital Marketing
- English
- 1st intake: October 2024 | SRH Gera collaboration
Degree in Digital Marketing, Economics, and more
Fine-tuned marketing strategies drive the core decisions of any modern business. The days of guessing are over – hard data and customer insights now allow marketers to craft laser-targeted messages to an engaged audience. In other words, skilled digital marketing directly influences revenue.
The distinguishing feature that sets this programme apart is that it is a business administration degree by nature — it sets you up for a solid career in this environment.
The focus on digital marketing takes a broad approach. Instead of confining you to specialist roles, this comprehensive teaching method gives you flexibility in your career choices. As a result, the knowledge and competencies you earn last longer than the fast-paced technological innovations in this field.
Based in Berlin, Germany's tech hub and startup capital, we designed this industry-friendly bachelor's degree especially for you – to explore different management disciplines and deepen your knowledge in the operational fields of digital marketing.
Your skills from this International Business Administration degree will allow you to navigate a business of any size through the stormiest of waters.
Your curriculum includes specialised marketing topics such as brand management, communication, online marketing, advertising psychology, and hands-on projects to develop your creative, social, and analytical skills.
You will also graduate with a deep understanding of the guardrails that guide successful businesses, such as international business law, investment management, and accounting.
Enhance your experience with the following choices:
- 6 Semester / 3-year option (Fast Track)
- 7 Semester / 3.5-year option (International Experience Track – includes internship/semester abroad)
Market Research Analyst, Social Media Manager...
As a holder of a digital marketing degree you benefit from a solid management foundation that enables you to work on complex problems independently and efficiently, thus opening the door to marketing-related fields such as strategic management or consulting.
Choose from the following career paths:
- Digital marketing manager
- Product manager
- Brand management expert
- Content strategist
- Market and consumer researcher
- Marketing and business consultant
- Positions in advertising and communication
It's about you
Our study concept
Your studies are divided into 5-week blocks. During this time you focus on one management topic which you get to view from different angles. Thanks to this approach you can learn about real management challenges and strengthen the skills that employers are looking for.
Your choice
Fast Track or International Experience Track
We offer you the opportunity to complete your studies within 3 or 3.5 years, so you can follow your own path. Choose between:
- International Experience Track | 3.5 years duration (7 semesters): internship/semester abroad (6 months) + internship in the final semester (14 weeks) included
- Fast Track | 3 years duration (6 semesters): internship in the final semester (14 weeks) included
Brochures
Study programme brochure and more ...
Our requirements
To submit your application, please provide us with the following:
- General higher education entrance qualification (Abitur) or university of applied sciences entrance qualification (Fachhochschulreife). In case you have not graduated yet, please apply with your existing transcripts or your latest interim certificate. However, we need your final degree certificate before you can start your studies.
- Please note that applicants with foreign degrees might be eligible for direct entry. This means that applicants who meet the requirements DON'T need to do a foundation year before starting their Bachelor's.
- Proof of English language proficiency
- Curriculum vitae
- Copy of your passport/ID
You do not qualify for direct entry? Join our preparatory course and get qualified to start your Bachelor’s degree at SRH.
Next available courses
Your tuition fees
Tuition fees
Citizenship | EU/EEA (incl. Switzerland, Western Balkans and Ukraine)
- International Experience Track (7 semesters) | EUR 690 / month
- Fast Track (6 semesters) | EUR 790 / month
Citizenship | Non-EU/EEA
- International Experience Track (7 semesters) | EUR 4725 / semester
- Fast Track (6 semesters) | EUR 5355 / semester
The monthly/semester tuition fees remain the same for the entire duration of the study programme. An additional enrolment fee of EUR 750 (EU/EEA) / EUR 1000 (non-EU/EEA) is to be paid once. More information about our fees.
Funding
Information on financing options & scholarships can be found here.
Application process and deadlines
Please find the Application and Late Arrival deadlines here.
We are happy to welcome you to our university. This is our application process:
- You submit your online application via the SRH application portal
- If you meet the admission requirements, we will invite you to a personal/phone interview
- If the interview is successful, you will receive an acceptance letter and the study contract
- You sign the study contract and send it back to us
- You pay the enrolment fee
- You receive your letter of admission
- You take part in our Welcome Week and then you are good to go!
