Professor

Prof. Marcus Fischer

Professor for Brand Management

E-Mail:	Marcus.Fischer@srh.de
Phone:	+49 30 51 56 50 - 901

Study programmes

Meet me in the following study programmes

About me

2011 - Present

Professor for Brand Management, Berlin School of Design and Communication

1999 - Present

Creative Direction/Consultant/Co-Founder, dan pearlman Markenarchitektur, Berlin

1998 - 1999

freelance interior designer at medialpool, Berlin

1996 - 1998

freelance interior designer at Büro 213, Berlin

1992 - 1996

Interior Design studies, FH für Kunst und Design Hannover, Degree: Dipl. Ing. Interior Design

Excerpt

Various project publications by dan pearlman Markenarchitektur (1999 – present)

B.A. Kommunikationsdesign, Integrierte Kommunikation 2, Markenführung/Wissenschaftliches Kolloquium
B.A. Film & Motion Design, Integrierte Produktion 1, Markeninszenierung
B.A. Marketingkommunikation, Markenführung/Brand Management
M.A. Strategic Design, Theory 1 u. 2, Brand & Personality
M.A. Marketingkommunikation, Markenführung, Employee Brand Experience, Positionierungs-Workshop

Increase of engagement through internal branding - employees become brand ambassadors
Communication in space - merging analogue, physical and multisensual brand experiences with digital experiences in augmented and virtual space
Collaboration with beamXR (dan pearlman group) and the Institute for Ludology (SRH Berlin)