SRH Berlin University of Applied Sciences

Prof. Marcus Fischer

Professor for Brand Management

Phone: +49 30 51 56 50 - 901
About me

About me

Professor for Brand Management, Berlin School of Design and Communication
Creative Direction/Consultant/Co-Founder, dan pearlman Markenarchitektur, Berlin
freelance interior designer at medialpool, Berlin
freelance interior designer at Büro 213, Berlin
Interior Design studies, FH für Kunst und Design Hannover, Degree: Dipl. Ing. Interior Design

I have contributed to these publications

Various project publications by dan pearlman Markenarchitektur (1999 – present)


  • B.A. Kommunikationsdesign, Integrierte Kommunikation 2, Markenführung/Wissenschaftliches Kolloquium
  • B.A. Film & Motion Design, Integrierte Produktion 1, Markeninszenierung
  • B.A. Marketingkommunikation, Markenführung/Brand Management
  • M.A. Strategic Design, Theory 1 u. 2, Brand & Personality
  • M.A. Marketingkommunikation, Markenführung, Employee Brand Experience, Positionierungs-Workshop

Research foci and projects

  • Increase of engagement through internal branding - employees become brand ambassadors
  • Communication in space - merging analogue, physical and multisensual brand experiences with digital experiences in augmented and virtual space
  • Collaboration with beamXR (dan pearlman group) and the Institute for Ludology (SRH Berlin)

Memberships in academic and professional associations

  • German Design Council
  • Member of the Institute for Ludology
  • Berlin Chamber of Architects