To person overview
- Professor
Prof. Katrin Androschin
M.A. Strategic Design
| E-Mail: |
Katrin.Androschin@srh.de
|
| Phone: |
+49 30 51 56 50 - 726
|
Study programmes Meet me in the following study programmes
About me
About me
April 2016
- Present
Berlin School of Design and Communication (former design akademie), Professor M.A. Strategic Design,Program Director M.A. Strategic Design
2013
-
2016
University of Applied Sciences Dresden, Germany: Professor and Programme Director for Graphic Design
2008
-
2010
btk Berliner Technische Kunsthochschule, University of Applied Sciences Berlin: Professor for Corporate Design and Branding
2002
-
2008
Free University Bolzano – Bozen, Italy:
Professor for Visual Communication in the Integrated Programme Product Design and Visual Communication
2002
- Present
Agency EMBASSY, Berlin, Founder and Managing Director: Experts for Brand Strategy, Design and Communication, Moderation of Change and Innovation Processes
1992
-
2001
Employment in International Brand Consultancies as Designer and Design Director: FutureBrand, IconMedialab and MetaDesign, Berlin; Wolff Olins, London; Zintzmeyer & Lux (today: Interbrand), Zürich and Landor Associates, London and San Francisco
1992
Hochschule München University of Applied Sciences, Communication Design
Excerpt
I have contributed to these publications
Androschin, Katrin, mit Leihener, Julia. In: Beronneau, Gilbert, Berlin School of Design and Communication, Eine School der SRH Berlin University of Applied Sciences (Hrsg.), Design Thinking als Methode sozialer Innovation/Design Thinking as a Method of Social Innovation, Feldstudie in einem Flüchtlingslager im Libanon/Field study in a refugee camp in Lebanon. Heidelberger Hochschulverlag, Heidelberg, 2020
Androschin, Katrin, mit Alleblas, Joost & Leihener, Julia. In: Beronneau, Gilbert (Hrsg.), Foreign & Foreignness, This is (not) my story. Heidelberger Hochschulverlag, Heidelberg, 2018
2014
Von der Tourismusreklame zur Standortmarke. Die Marke Tirol.
Androschin, Katrin. In: Kern, A., Höretzeder, K. (Hrsg.), Ikonen und Eintagsfliegen: Arthur Zelger und das Grafikdesign in Tirol. Haymon Verlag, Innsbruck, 2014
2014
Welcome to the real world!
Androschin, Katrin. In: Design Talks 3. Writing about Design. German University in Cairo, Kairo, 2014
2013
Branding Cities
Androschin, Katrin. In: Design Talks 2. Writing about Design. German University in Cairo, Kairo, 2013
Androschin, Katrin, mit Asemann, Klaus & Mack, Andreas. In: Buehler, H., Dürig, U.-M. (Hrsg.), Tradition kommunizieren. Das Handbuch der Heritage Communication. Frankfurter Allgemeine Buch, Frankfurt, 2008
Research Foci
- Strategic Design
- Innovation
- Design Thinking
- Branding
- Place Branding
- Digital Strategies for Counterspeech
Memberships and voluntary positions
| 2020 | Expert Juror for the Innovation Programme for Future Business Models and Pioneering Solutions (IGP) of the German Federal Ministry for Economic Affairs and Energy for Innovation in Culture and Creative Industries |
| 2020 | Member of the Funding Commission „Dritte Orte“ (“Third Places”), the Innovation Programme of the Protestant Church of Berlin-Brandenburg-schlesische Oberlausitz (EKBO) |
| 2019 | Assessor for the Wissenschaftsrat (German Council of Science and Humanities) for institutional accreditation |
| Since 2014 | Member of the Advisory Board of Johannesstift Diakonie gAG and of the Foundation Board of Evangelisches Johannesstift Berlin |
| Since 2012 | Member of the Women Speaker Foundation |
| 2004, 2012 until today | Expert Juror for the Innovation Funding Programmes »impulse« and »Creative Impact« of Austria Wirtschaftsservice (aws), the Promotional Bank of the Austrian Federal Government |
| Since 1990 | Member of design austria |