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  • Professor

Prof. Katrin Androschin

M.A. Strategic Design
Phone: +49 30 51 56 50 - 726

About me
About me

April 2016 - Present
Berlin School of Design and Communication (former design akademie), Professor M.A. Strategic Design,Program Director M.A. Strategic Design

2013 - 2016
University of Applied Sciences Dresden, Germany: Professor and Programme Director for Graphic Design

2008 - 2010
btk Berliner Technische Kunsthochschule, University of Applied Sciences Berlin: Professor for Corporate Design and Branding

2002 - 2008
Free University Bolzano – Bozen, Italy: Professor for Visual Communication in the Integrated Programme Product Design and Visual Communication

2002 - Present
Agency EMBASSY, Berlin, Founder and Managing Director: Experts for Brand Strategy, Design and Communication, Moderation of Change and Innovation Processes

1992 - 2001
Employment in International Brand Consultancies as Designer and Design Director: FutureBrand, IconMedialab and MetaDesign, Berlin; Wolff Olins, London; Zintzmeyer & Lux (today: Interbrand), Zürich and Landor Associates, London and San Francisco

Hochschule München University of Applied Sciences, Communication Design

I have contributed to these publications

Strategic Design in the Context of the Syrian-Lebanese forced Migration. Reflections on Design Thinking as a Method for Social Innovation.

Androschin, Katrin, mit Leihener, Julia. In: Beronneau, Gilbert, Berlin School of Design and Communication, Eine School der SRH Berlin University of Applied Sciences (Hrsg.), Design Thinking als Methode sozialer Innovation/Design Thinking as a Method of Social Innovation, Feldstudie in einem Flüchtlingslager im Libanon/Field study in a refugee camp in Lebanon. Heidelberger Hochschulverlag, Heidelberg, 2020

Other / Self – From Berlin via Oran to Venice and back. Understanding Foreignness in the context of Strategic Design.

Androschin, Katrin, mit Alleblas, Joost & Leihener, Julia. In: Beronneau, Gilbert (Hrsg.), Foreign & Foreignness, This is (not) my story. Heidelberger Hochschulverlag, Heidelberg, 2018

Von der Tourismusreklame zur Standortmarke. Die Marke Tirol.

Androschin, Katrin. In: Kern, A., Höretzeder, K. (Hrsg.), Ikonen und Eintagsfliegen: Arthur Zelger und das Grafikdesign in Tirol. Haymon Verlag, Innsbruck, 2014

Welcome to the real world!

Androschin, Katrin. In: Design Talks 3. Writing about Design. German University in Cairo, Kairo, 2014

Branding Cities

Androschin, Katrin. In: Design Talks 2. Writing about Design. German University in Cairo, Kairo, 2013

Raus aus der Garage. Welchen Nutzen hat die historisch gewachsene Identität eines Unternehmens für die Mitarbeiter?

Androschin, Katrin, mit Asemann, Klaus & Mack, Andreas. In: Buehler, H., Dürig, U.-M. (Hrsg.), Tradition kommunizieren. Das Handbuch der Heritage Communication. Frankfurter Allgemeine Buch, Frankfurt, 2008

Research Foci

  • Strategic Design
  • Innovation
  • Design Thinking
  • Branding
  • Place Branding
  • Digital Strategies for Counterspeech

Memberships and voluntary positions

2020 Expert Juror for the Innovation Programme for Future Business Models and Pioneering Solutions (IGP) of the German Federal Ministry for Economic Affairs and Energy for Innovation in Culture and Creative Industries
2020 Member of the Funding Commission „Dritte Orte“ (“Third Places”), the Innovation Programme of the Protestant Church of Berlin-Brandenburg-schlesische Oberlausitz (EKBO)
2019 Assessor for the Wissenschaftsrat (German Council of Science and Humanities) for institutional accreditation
Since 2014 Member of the Advisory Board of Johannesstift Diakonie gAG and of the Foundation Board of Evangelisches Johannesstift Berlin
Since 2012 Member of the Women Speaker Foundation
2004, 2012 until today Expert Juror for the Innovation Funding Programmes »impulse« and »Creative Impact« of Austria Wirtschaftsservice (aws), the Promotional Bank of the Austrian Federal Government
Since 1990 Member of design austria