SRH Berlin University of Applied Sciences

Semiotics of a gay culture

Fashion and meaning: Our Bachelor graduate Martin de Crignis gives us scientific and artistic insight into gay culture through the lens of semiotics.

Semiotics of a Gay Culture is a fashionable portrait of the gay community in 2019 and a scholarly work claiming to examine the nonverbal vestimentary communication of the same. 

The combination of sociological questions, fashion theory and the historical position of the gay community as a marginalized social group are central ideas.

20 men in self-selected outfits were photographed at 20 different locations in Berlin.
Based on the photographs created, the garments were analyzed and interpreted as communicative signs in terms of a social function. 

The photographs were presented in an elaborately designed photo book, while . . . 
. . . the scientific work received its own book in the same format.


Project team

Photography Bachelorthesis & project Martin de Crignis

Prof. Sebastian Denz

Photography and Spatial Imaging Media

Prof. Dr. Dörte Schultze-Seehof
Berlin School of Design & Communication