22 July - 9 August 2024 | The InnoLab for students and companies
Supporting young talent at the highest level
Once a year, the InnoLab brings students and companies together. Students choose their favourite cases and work together with company representatives and professors on these cases over a period of three weeks. In this way, students come into direct contact with companies of interest to them and the companies experience their future interns and employees in direct company processes.
Students from the study programmes Design, Communication, Illustration, Photography, Web Development, Marketing, Music & Sound, Media and Creative Industries, Film & Television, Creative Writing, Renewable Energies, Cyber Security, Artificial Intelligence, Business Administration, Tourism, Engineering, Business Psychology, Marketing, Entrepreneurship and Supply Chain Management offer the companies different perspectives on the tasks set. Our partner companies can draw on the potential of more than 400 students from all over the world.
Bjoern Krass-Koenitz (bjoern.krass-koenitz@srh.de, +49 179 5026430) and Prof. Ralf Kemmer (ralf.kemmer@srh.de) will answer questions about the module.
Registration SRH LabProject 2024
Head of SRH Start-up Lab Berlin / Innovation Lab
Professor for Campaign and Communication Planning
The 2023 SRH InnoLab
Projects we did so far (selection):
Together with the UfA, we looked at diversity in recruitment processes!
We analysed how ZEIT events can be better marketed on Instagram. We also asked ourselves how the spielen.de website can make the leap into the modern age.
Together with representatives of the United Nations, we designed the Index for Social Sustainability! We discussed with the Bertelsmann Stiftung what skills are needed specifically for the 21st century.
We developed an award with an alumni programme for founders for the Club of Budapest. We also developed the IHK's digital toolbox and worked with Axel Springer on the infrastructure for e-mobility!
For the Aufbau publishing group, we set ourselves the task of designing art book subscriptions for younger target groups. We also developed an application for medical students for Springer Medizin.
We developed a creative pitching format for Deriva Films. We revised the guidelines for voice and sound. We developed a communication strategy for Ferropolis.
We supported the launch of the first game for an indie development studio. We also worked on eSports and Age of Empires II - Order of the Sheep and created an action campaign for the Sustainable Development Goals.