SRH Berlin University of Applied Sciences

Students embrace innovative approaches to scrutinize contemporary themes

Students explored creative ways to enhance and disseminate the research findings of their final Bachelor thesis in the B.A. Creative Industries Management.

Students of the B.A. Creative Industries Management not only work with literature and analyse data but also apply creative approaches as part of the bachelor thesis’. Management research applies artistic methods to illustrate findings. The interdisciplinary context of SRH Berlin School of Popular Arts is an inspiring ground for these approaches, which were supervised by Dr. Laura Lee and Prof. Dr. Brigitte Biehl. 



Hilde Eriksen

Hilde Eriksen Fast Fashion Plastic Artwork

For her creative project on the Fast Fashion industry, Hilde Eriksen created an outfit as artwork using plastic waste. Using the old sewing method of patchwork, Hilde created a critical art piece to bring attention to a significant issue in the fast fashion industry: the high usage of plastic in today's clothing production. Fast fashion brands hide their plastic usage by using different names, such as polyester and elastane. Through her innovative research, she wants to show the consumers of fast fashion what they are really buying.

Lukas Schröder

Lukas Schröder AI Marketing Exhibition

Lukas Schröder did his final thesis on Virtual Reality Marketing and designed a virtual exhibition as a creative contribution. The exhibition was curated using a virtual space on the website Artsteps, and it includes 32 elements in the form of paintings, presentation slides and 18 audio descriptions that are integrated. To enhance the feeling of being in a museum, he used an AI tool called Midjourney for image creation to fill the blank spaces in the gallery with paintings related to Virtual Reality. He used text prompts such as "virtual reality implications" or "VR AR 4:3" to generate these images and let Midjourney create various image variations. 

Mara Mutz

Mara Mutz Pink Capitalism

To illustrate her research into popular music culture, Mara Mutz created a photo series with fourteen different images. She found that popular music creates its own version of queerness that aligns closely with heteronormativity (pink capitalism). For example, when Katy Perry sings "I Kissed A Girl" as a temporary experiment, suggesting that woman-loving-woman relationships exist primarily for men's pleasure. There are many strategies of queerbaiting, fauxmosexuality, and commodification of queerness. However, the pink photos in the series show that there are individuals behind the pink of pink capitalism, a whole community commodified and negatively impacted by how it is represented in popular media. The contribution is a critical piece of art.

Other projects included a podcast on "Concept Albums" and one on "Woke Culture and Cancel Culture in the Music Industry". Students also created mood boards on "TikTok and Branding in the Fashion Industry", a film on being an artist set in Bulgaria, "The Aesthetics of Horror" from a queer perspective, a ceramic watch design for the luxury fashion industry, an Instagram real-life project in the arts industry, and a concept for a fictional fundraising art competition.