MBA

Marketing Intelligence

  • Master of Business Administration (MBA)

  • 3 Semesters
  • on campus
  • 90 ECTS
  • €1.100/Month
  • Full time

In the Marketing MBA programme, you will gain marketing insights from complex data and develop management strategies. Use statistical software, analyse and interpret marketing data and train your soft skills.

  • English
  • summer and winter semester

Your course content
What you will learn

Benefit from an innovative, skill-based teaching approach that combines extended leadership and marketing knowledge. The curriculum helps you strengthen your expertise in marketing analytics so that you are able to make strategic management decisions based on empirical analysis.

In addition to classic and marketing-specific management modules, you also train your soft skills as well as analytical, leadership and communication skills. Thanks to your expertise in marketing analytics, big data and consumer behaviour, you will be a sought-after marketing professional.

Your career prospects
Our innovative approach that pays off

The MBA programme qualifies you to use empirical research for management decisions. You will not only learn to conduct your own empirical studies, but will also be able to critically question and interpret sources and reports from market research institutes. The combination of management and marketing know-how thus helps you to obtain sought-after positions after graduation.

Choose from the following career paths:

  • Management positions in strategic marketing intelligence
  • Digital Marketing Manager
  • Marketing Research Manager
  • Customer Insight Specialist

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Your curriculum

3 Semester 90 ECTS
1. Semester

  • Fundamentals in Management and Economics 5
  • Strategic Management 5
  • Organisational Behaviour 5
  • Elective I 5
  • Marketing Intelligence I (Consumer Behaviour and Psychology, Marketing Strategy, Empirical Research) 10
2. Semester

  • Trust and Collaboration 5
  • Marketing Management 5
  • Scientific Writing / Master's Seminar 5
  • Applied Project / Internship 5
  • Marketing Intelligence II (Consumer Buying Decision, Marketing Analytics, Consumer Insights) 10
3. Semester

  • Corporate Social Responsibility and Business Ethics 5
  • Elective II 5
  • Master's Thesis 20

Admission requirements
Our requirements

To submit your application, please provide us with the following:

  • Bachelor's degree (transcript and certificate)
  • min. 2 years of relevant work experience
  • Letter of Motivation
  • Proof of English language proficiency
  • Curriculum Vitae
  • Copy of your passport/ID

Here are our English language requirements:

  • Duolingo 95 Pts
  • TOEFL 87 ibt (direct entry)
  • TOEFL 79 - 86 ibt (with additional agreement)
  • TOEIC 785 (Listening/Reading 785, Speaking 160, Writing 150)
  • IELTS (academic) 6.5 average - please see Language Centre guidelines if results differ
  • CAE (grade A, B, or C)
  • CPE (grade A, B or C)
  • FCE (grade A, B or C)
  • Pearson English Test Academic (PTE-A) 59 points

The following applicants may be exempted from providing an English proficiency test:

  • English native speakers
  • Applicants with a secondary school education (for Bachelor‘s students) that was taught entirely in English
  • Applicants with a university education (for Master’s/MBA students) that was taught entirely in English

Fees and Funding
Your tuition fees

Tuition fees

  • citizenship | EU/EEA (incl. Western Balkans, Switzerland): €1100 / month
  • citizenship | Non-EU/EEA: €7200 / semester

The monthly/semester tuition fees remain the same for the entire duration of the study programme. 

An additional enrolment fee of €500 (EU/EEA) / €900 (Non-EU/EEA) is to be paid once at the start of the programme.

Funding

Information on financing options & scholarships can be found here.

Apply now
Application process and deadlines

We are happy to welcome you to our university. This is our application process:

  1. You submit your online application via the SRH application portal
  2. If you meet the admission requirements, we will invite you to a personal/phone interview
  3. If the interview is successful, you will receive an acceptance letter and the study contract
  4. You sign the study contract and send it back to us
  5. You pay the enrolment fee (all students) and – if you are a Non-EU/Non-EEA student – the 3-month deposit
  6. You receive your letter of admission
  7. You take part in our Orientation Week and then you are good to go!
It's about you
It's about you

Our study concept

Your studies are divided into 5-week blocks. During this time you focus on one management topic which you get to view from different angles. Thanks to this approach you can learn about real management challenges and strengthen the skills that employers are looking for.

Learn more about our academic approach

Your contact If you have any questions, our team is happy to help you