Digital Transformation Management
Business Analytics

  • Master of Science (M.Sc.)
  • 4 Semesters
  • on campus
  • 120 ECTS
  • €800/Month
  • Full time

You love to sift through and analyse data? In companies these figures serve as decisive factors for business decisions. Opt for the M.Sc. Digital Transformation Management with a focus on Business Analytics to turn your passion into a profession.

  • English
  • summer and winter semester
  • stay abroad
Request information Apply now

Your course content
What you will learn

Shape digital change! The Master's programme Digital Transformation Management - Focus on Business Analytics trains you to become a digital leader who is familiar with all fields of digital transformation. You will have in-depth knowledge and skills in business analytics and business model development.

During your studies you will learn various methods of data collection and data analysis and recognise the importance of the power of data for business issues. You will deal in-depth with data processing (including big data), apply relevant instruments and tools and learn to independently plan and implement data analysis projects. In addition, you will train in planning, developing and introducing digital business models. You will be able to apply techniques of idea, vision, prototype and business model development in a targeted manner.


Your career prospects
Our innovative approach that pays off

With your Master's degree in your pocket, you will be able to advise your colleagues in your future company, offering in-depth knowledge of data analysis and business model development. You will comprehensively respond to all questions of data analysis, the utilisation of analysis results and the development and adaptation of business models.

Shape digital change and develop innovative services and products. Discover entirely new, previously unknown business areas for your future career.

After having completed your Master's programme in Digital Transformation Management, you might start your career as a:

  • Manager/Director in business development – digital business development
  • Digital transformation manager
  • Digital business manager
  • Digital business analyst
  • Innovation manager
  • Data analyst

Get more information about the study programme!

Study programme brochure and more ...

Graduates of the Digital Transformation Management programme have good professional opportunities to support companies in the digital transformation of processes and employees.

Sebastian Apprecht | Founder, managing partner -
Info Session How do I apply? | Webinar

Meet our study advisors and learn how our application system works and which documents and proofs you need to provide. 3 pm CEST

Open House SRH Campus Hamburg Day

Get to know us and our campus in Hamburg in person. We will show you around SRH Campus Hamburg and answer your questions!

It's about you
It's about you

Our study concept

Your studies are divided into 5-week blocks. During this time you focus on one management topic which you get to view from different angles. Thanks to this approach you can learn about real management challenges and strengthen the skills that employers are looking for.

Learn more about our academic approach

Your modules Your curriculum

4 Semester 120 ECTS
1. Semester
  • Disruptive Innovations 5
  • Corporate Management 5
  • Innovation Management 5
  • Process Management 5
  • Data Analytics I: Digital Business Analytics 5
  • Leadership Skills 5
2. Semester
  • Disruptive Corporations 5
  • Corporate Development 5
  • Organisation Management 5
  • Change Management 5
  • Data Analytics II: Digital Business Models 5
  • Coaching Skills 5
3. Semester
  • Internship or Global Study Semester | Going International 30
4. Semester
  • Analysing International Business (online) 5
  • Master Thesis 25

Your lecturers We help you achieve your goals

Admission requirements
Our requirements

Apply online now. You can start your studies in the summer or winter semester.

  • Bachelor's degree in Business, Computer Science, Business Information Systems or a similar area of studies - please submit your degree certificate and your transcript of records. If you do not have the degree certificate yet, you can also submit it before you start your studies
  • OR Bachelor's degree in another area + 6 months of relevant work experience
  • Proof of English language proficiency
  • Secondary School Certificate
  • Letter of motivation
  • Curriculum vitae
  • Copy of your passport/ID

Please find our English language requirements here:

  • Duolingo 95 Pts
  • TOEFL 87 ibt (direct entry)
  • TOEFL 79 - 86 ibt (with additional agreement)
  • TOEIC 785 (Listening/Reading 785, Speaking 160, Writing 150)
  • IELTS (academic) 6.5 average - please see Language Centre guidelines if results differ
  • CAE (grade A, B, or C)
  • CPE (grade A, B or C)
  • FCE (grade A, B or C)
  • Pearson English Test Academic (PTE-A) 59 points
  • Linguaskill: 176 - 184 (CES) - all four skills required

You don't feel prepared yet? More information about the Academic English Preparation Course

Fees and Funding
Your tuition fees

Your studies at the SRH Campus Hamburg are a valuable investment in your future. As a student at an SRH campus you will benefit from small study groups, individual support and practice-oriented courses. Thus, you will be well prepared for a successful career in management. 

  • Students from EU/EEA (incl. Western Balkans, Switzerland, Ukraine) countries: EUR 800 / month
  • Students from non-EU/EEA countries: EUR 6,450 / semester

The monthly/semester tuition fees remain the same throughout the entire study period. A one-time registration fee of EUR 500 (EU/EEA) or EUR 900 (non-EU/EEA) is due at the beginning of the study period, which must be paid with the first monthly fee.


Information on financing options & scholarships can be found here.


Apply now
Application process and deadlines

We are happy to welcome you to our university. This is our application process:

  1. You submit your online application via the SRH Application Portal
  2. If you meet the admission requirements, we will invite you to a personal/phone interview
  3. If the interview is successful, you will receive an acceptance letter and the study contract
  4. You sign the study contract and send it back to us
  5. You pay the enrolment fee (all students) and – if you are a non-EU/non-EEA student - a EUR 3000 deposit
  6. You receive your letter of admission
  7. You take part in our Welcome Week and then you are good to go!


As a result of the digital transformation, managing strategy-, technology- and data-driven change processes is increasingly becoming a key competence for future managers.

Marcus Dodt, MBA, M. A. | Senior Consultant, #FORTSCHRITT
Get started now Your path into the future
  • You will take part in a step-by-step learning experience
  • You will study in small teams through practice-oriented tasks
  • You can concentrate on what is important in 5-week blocks
  • You will receive individual support from your lecturers
Apply now!