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SRH Trial Lecture | Development and Implementation of Digital Business Models


What makes internet giants like Facebook and Google so successful? In this sample lecture, Marcus Dodt looks at the mechanisms and growth opportunities of digital business models.

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Anika Geringswald

Prospect management | Student advisory service +49 351 407617-55

Digitisation opens up enormous growth opportunities and has turned companies like Google, Apple and Facebook into the global players we know today. But why are they so successful? In this sample lecture, Marcus Dodt takes a look behind the scenes with the students and explores the characteristics and mechanisms of digital business models with them.

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