Visual Communication

  • Bachelor of Arts (B.A.)

  • 7 Semesters
  • on campus
  • 210 ECTS
  • €650/Month
  • 1st English intake: Oct 21 | in accreditation
  • Full time

Develop logos and identities for brands and companies. Experiment with photos, film, graphics and interactive media. After completing our B.A. Visual Communication programme, you'll have mastered the entire spectrum of visual communication.

  • German / English
  • summer and winter semester

B.A. Visual Communication
Creatively apply graphic design and media

Communication and design shape our environment. How messages are communicated determines how we perceive them. Messages can come in the form of graphics, photography, film, text or interactive user interfaces. In our B.A. Visual Communication programme, you’ll explore a plethora of visual and interactive representation and communication techniques focusing on visual media and interaction.

Our programme will teach you a variety of design techniques and conceptual know-how that will serve as a solid foundation. You'll learn how to express messages visually by effectively applying standard graphic design practices along with analog and digital photography as well as videos and websites.

Your curriculum includes presentation and design methodology, advertising psychology, typography, design ethics, illustration techniques as well as film and interactive media. You'll develop your unique style and gain an understanding of what determines visually appeal. You'll also have the opportunity to build your individual profile in editorial design, photography, film and animation, illustration, and creative coding.

Your outlook in visual communications
Design real-life projects

As a visual design expert, you’ll be in high demand in large companies’ communications departments as well as in advertising and design agencies, media and cultural industries or government institutions.

The B.A. Communication Design degree serves as a professional foundation for immediate employment. In addition, the internationally acclaimed Bachelor of Arts degree entitles you to pursue numerous postgraduate and master's degree programs in Germany and beyond.

Potential job profiles:

  • Communication designer
  • Art director / creative director 
  • Graphic designer
  • Multimedia, screen, interaction and animation designer
  • Editorial designer
  • Designer for brands, fairs and events communication
  • Production designer for motion picture and photography

Projects by our students

information day Try B.A. | trial day | Berlin School of Design and Communication & Berlin School of Popular Arts

Test our Bachelor’s programmes during our trial study day. Learn more about our courses and get to know our professors in a number of workshops. Your study advisors will be there to answer all your questions.


Modules B.A. Visual Communication Your curriculum

7 Semester 210 ECTS
1. Semester

First Semester

  • Design Basics I 5
  • Design Basics II 5
  • Design Basics III 5
  • Design / Communication Sciences 5
  • Media Lab Photography 5
  • Elective 5
2. Semester

Second Semester

  • Graphics Basics 5
  • Creative Strategies - Ideation 5
  • Editorial Design I 5
  • Design / Media Sciences 5
  • Media Lab Film 5
  • Elective 5
3. Semester

Third Semester

  • Concept and Text 5
  • Corporate Design I 5
  • Corporate Design II 5
  • Reseacrh + Aesthetics I 5
  • Project-oriented Work I 5
  • Elective 5
4. Semester

Fourth Semester

  • Communication Strategy 5
  • Editorial Design II 5
  • Elective SRH Berlin 5
  • SRH Lab 5
  • Project-oriented Work II 5
  • Elective 5
5. Semester

Mobility Period

  • Project / Field Trip 10
  • Internship at home or abroad 20
6. Semester

Sixth Semester

  • Spatial Communication I 5
  • Spatial Communication II 5
  • Research Colloquium 5
  • Research + Aesthetics II 5
  • Audiovisual Communication 5
  • Elective 5
7. Semester

Seventh Semester

  • Integrated Communication 5
  • Editorial Design III 5
  • Entrepreneurship + Media Law Design 5
  • Writing Workshop / Colloquium 5
  • Bachelor's Thesis 10

Admission requirements
Our requirements

You’ll need the following to apply:

  • General higher education entrance qualification (Abitur) or university of applied sciences entrance qualification (Fachhochschulreife)
  • Portfolio with approx. 15-20 own creative works* (drawings, pictures, graphics, photos or scribbles)
  • Proof of English language proficiency
  • CV
  • Copy of your identity card or passport

*Convince us with your talent: we are looking forward to assessing your portfolio with about 15-20 of your own creative works. You can upload the portfolio together with your application, send it to us or simply bring it to a personal interview.

Your portfolio:

Your portfolio and your CV should provide us with an insight into your individual creative and technical development. We deliberately avoid thematic guidelines. Please include a written explanation of your work and your approach.

If you still have questions regarding the portfolio, please arrange an individual portfolio consultation or send an email our study advisors.

What happens after you have submitted your application?

First, we’ll check your submitted application. Following a positive assessment, we will invite you to a personal admissions interview to find out more about your knowledge on the subject as well as your creativity and motivation. In addition, you’ll have the opportunity to ask more detailed questions about the programme. If you’re unable to visit our premises in Berlin, we’re also happy to offer you an appointment via Skype.

If you’re not an English native speaker, please submit proof of your English language skills.

Please find below relevant language tests and levels of proficiency:

  • Duolingo 95 points
  • TOEFL 87 ibt (direct recording)
  • TOEFL 79 - 86 ibt (with additional agreement)
  • TOEIC 785 (Listening/Reading 785, Speaking 160, Writing 150)
  • IELTS (academic) 6.5 average - deviations from this rule are governed by the current version of the Language Centre's guidelines
  • CAE (grade A, B, or C)
  • CPE (grade A, B or C)
  • FCE (grade A, B or C)
  • Pearson English Test Academic (PTE-A) 59 points


Fees and Funding
Your tuition fees

As a state-recognised, private university, SRH Berlin University of Applied Sciences is financed by tuition fees. This revenue goes towards equipping our campus, providing services for our students, and quality assurance. In this way we ensure that you receive the best possible education under optimal study conditions.

Tuition fees

  • €650 / month (Citizenship EU/EEA incl. Switzerland, Western Balkans)
  • €4,500 / semester (Citizenship Non-EU/Non-EEA)

Enrolment Fee

  • €500 (Citizenship EU/EEA incl. Western Balkans, Switzerland)
  • €900 (Citizenship Non-EU/Non-EEA)


Information on financing options & scholarships can be found here.

Apply now
Application process and deadlines

We are happy to welcome you to our university. This is our application process:

  1. You submit your online application via the SRH application portal
  2. If you meet the admission requirements, we will invite you to a personal/phone interview
  3. If the interview is successful, you will receive an acceptance letter and the study contract
  4. You sign the study contract and send it back to us
  5. You pay the enrolment fee (all students) and – if you are a Non-EU/Non-EEA student - the 3-month deposit
  6. You receive your letter of admission
  7. You take part in our Orientation Week and then you are good to go!

Get started now Your path into the future

  • You will take part in a step-by-step learning experience
  • You will study in practice-oriented tasks in small teams
  • You can concentrate on what's important in 5-week-blocks
  • You will receive individual support from your lecturers
Apply now!