Marketing Communication

  • Bachelor of Arts (B.A.)

  • 7 Semesters
  • on campus
  • 210 ECTS
  • €650/Month
  • 1st English intake: Oct 21 | in accreditation
  • Full time

Research consumer motivation and behaviour. Effectively position brands and products. Develop campaigns and rethink advertising. Take a strategic approach and get creative. The B.A. Marketing Communication helps you realise your goals.

  • German / English
  • summer and winter semester

Your course content
What you will learn

Our B.A. Marketing Communication centres on creating strong messages in a digitalised world. Analyse markets and develop creative concepts for companies, brands and products. Understand all parties involved in the process and learn about their individual goals in order to develop professional communication strategies.

To successfully implement communication strategies, you’ll explore different target groups and their preferences regarding new offers and campaigns in our in-house market research lab.


Our programme offers you multiple options to develop your individual skills. Choose one of three specialisations: Advertising, Consumer Psychology or Nonprofit and Social Marketing.

Your career prospects
Our innovative approach that pays off

Our B.A. Marketing Communication degree serves as a professional foundation for immediate employment. You can work as a freelancer or as an employee in advertising, PR, event, sponsoring, and media agencies, at commercial enterprises, in media as well as in social and cultural institutions.

In addition, the internationally-recognised Bachelor of Arts degree gives you access to numerous postgraduate and master's programmes in Germany and abroad.

Potential job profiles:

  • Strategic planner
  • Account manager
  • Brand consultant
  • Marketing manager
  • Conceptionist
  • Social media manager
  • PR consultant
After graduation
After graduation

Alumna Violeta Tesanovic

“Creativity, passion and spirit are so much more than mere gimmicks – when it comes to mass communication they must be transformed into key values. If you want to break the rules of the advertising industry, you must understand them. This programme values both approaches equally. I’m positive that creativity, strategic thinking and a strong moral compass will play a major role in my future career. My time at the Berlin School of Design and Communication has made that clear to me.”

Modules B.A. Marketing Communication Your curriculum

7 Semester 210 ECTS
1. Semester

First Semester

  • Business Administration (basic economic theories + models) 5
  • Marketing I (business models, marketing management) 5
  • Campaign Planning (communication instruments for media plan + budget) 5
  • Communication Sciences (models + research) 5
  • Communication Strategy (briefing + positioning) 5
  • Consumer + Advertising Psychology (perception + activation, motivation + attitude) 5
2. Semester

Second Semester

  • Applied Media Theory (verbal + visual communication, digital communication) 5
  • Creative Strategies I (advertising strategies, creative briefing + big idea) 5
  • Presentation (presentation strategies, media skills) 5
  • Market Research I (quantitative + qualitative methods, survey design) 5
  • Communication Strategy (fast moving consumer goods, crossmedia campaigns) 5
  • Elective 5
3. Semester

Third Semester

  • Marketing II (nonprofit + social marketing, marketing ethics) 5
  • Corporate Communication (public + media relations, theories + models) 5
  • Application + Career I (project management, application strategies) 5
  • Media Sciences (models + research) 5
  • Communication Strategy (culture + society, nonprofit + social marketing campaigns) 5
  • Project-oriented Work (interdisciplinary project, event, competition) 5
4. Semester

Fourth Semester

  • Creative Strategies II (innovation strategies, design-driven innovation) 5
  • Brand Management (brand models, brand positioning) 5
  • Elective 5
  • Lab Project 5
  • Communication Strategy (innovation, start ups + new markets) 5
  • Project-oriented Work (interdisciplinary project, event, competition) 5
5. Semester

Fifth Semester

  • Practical Phase / Semester Abroad (relevant professional internship or student exchange programme) 25
  • Independent Project (individual project, abstract + presentation) 5
6. Semester

Sixth Semester

  • Creative Strategies III (advertising futures, weak signals + trends) 5
  • Marketing III (global marketing) 5
  • Competitive Analysis (statistics, analysis software) 5
  • Statistics (data analysis + indices, analysis software) 5
  • Communication Strategy (international campaign, intercultural communication) 5
  • Audiovisual Communication (concept + production planning, film production + post production) 5
7. Semester

Seventh Semester

  • Media Law + Media Management (copyright + licensing) 5
  • Industrial and Organisational Psychology (employer branding, leadership strategies) 5
  • Application + Career II (entrepreneurship, application + career coaching) 5
  • Communication + Media Advanced (cultural studies, current communication and media research) 5
  • Bachelor's Thesis 10

Admission requirements
Our requirements

Admission requirements vary according to the educational background and citizenship of all applicants. Our admission requirements are in accordance with German legal stipulations.

The basic requirements are:

  • General higher education entrance qualification (Abitur) or university of applied sciences entrance qualification (Fachhochschulreife)
  • Proof of English language proficiency
  • CV
  • Copy of your identity card or passport
  • Written analysis of advertising measures

Here are the English requirements you should bring along:

  • Duolingo 95 Pts
  • TOEFL 87 ibt (direct recording)
  • TOEFL 79 - 86 ibt (with additional agreement)
  • TOEIC 785 (Listening/Reading 785, Speaking 160, Writing 150)
  • IELTS (academic) 6.5 average - deviations from this rule are governed by the current version of the Language Centre's guidelines
  • CAE (grade A, B, or C)
  • CPE (grade A, B or C)
  • FCE (grade A, B or C)
  • Pearson English Test Academic (PTE-A) 59 points

Fees and Funding
Your tuition fees

As a state-recognised, private university, SRH Berlin University of Applied Sciences is financed by tuition fees. This revenue goes towards equipping our campus, providing services for our students, and quality assurance. In this way we ensure that you receive the best possible education under optimal study conditions.

Tuition fees

  • EUR 650 / month (Citizenship EU/EEA incl. Switzerland, Western Balkans)
  • EUR 4,500 / semester (Citizenship non-EU/non-EEA)

Enrolment fee

  • EUR 500 (Citizenship EU/EEA incl. Western Balkans, Switzerland)
  • EUR 900 (Citizenship non-EU/non-EEA)


Information on financing options & scholarships can be found here.

Apply now
Application process and deadlines

We are happy to welcome you to our university. This is our application process:

  1. You submit your online application via the SRH application portal
  2. If you meet the admission requirements, we will invite you to a personal/phone interview
  3. If the interview is successful, you will receive an acceptance letter and the study contract
  4. You sign the study contract and send it back to us
  5. You pay the enrolment fee (all students) and – if you are a non-EU/non-EEA student - the 3-month deposit
  6. You receive your letter of admission
  7. You take part in our Welcome Week and then you are good to go!

Get started now Your path into the future

  • You will take part in a step-by-step learning experience
  • You will study in practice-oriented tasks in small teams
  • You can concentrate on what's important in 5-week-blocks
  • You will receive individual support from your lecturers
Apply now!