International Business Administration

  • Bachelor of Arts (B.A.)
  • 7 Semesters
  • on campus
  • 210 ECTS
  • €590/Month
  • 1st English intake: Oct 21 | in accreditation
  • without NC
  • Full time
  • Fast track available

Apple, Nike, BMW – we recognise big brands everywhere. Learn how to manage international brands and develop successful products. This BA programme includes integrated projects that will strengthen your marketing know-how and build your soft skills.

  • German / English
  • summer and winter semester
Request information Apply now

Your course content
What you will learn

Our programme is designed for you to explore different management disciplines and deepen your knowledge in the field of marketing.

Our curriculum includes topics such as brand management, communication, online marketing or consumer behaviour as well as practical projects that help you develop your creative, social and analytical skills.

You also get to choose between:

  • 7 Semester / 3.5-year option (International Experience Track)
  • 6 Semester / 3-year option (Fast Track)

Your career prospects
Our innovative approach that pays off

Equip yourself for a future career in marketing. A solid management foundation will enable you to work on complex problems independently and efficiently, providing you with the opportunity to work in marketing as well as other related fields such as strategic management or consulting.

Choose from the following career paths:

  • Marketing and product manager
  • Brand strategist
  • Market and consumer researcher
  • Marketing and business consultant
  • Positions in advertising and communication
Your choice
Your choice

Fast Track or International Experience Track

We offer you the opportunity to complete your studies within 3 or 3.5 years, so you can follow your own path. Choose between:

  • International Experience Track | 3.5 years duration (7 semesters): internship/semester abroad (6 months) + internship in the final semester (14 weeks) included
  • Fast Track | 3 years duration (6 semesters): internship in the final semester (14 weeks) included

Get more information about the study programme!

Study programme brochure and more ...

It's about you
It's about you

Our study concept

Your studies are divided into 5-week blocks. During this time you focus on one management topic which you get to view from different angles. Thanks to this approach you can learn about real management challenges and strengthen the skills that employers are looking for.

Learn more about our academic approach

Your curriculum

7 Semester 210 ECTS
1. Semester
  • Principles of Business Administration I 5
  • Marketing 5
  • Brand Management 5
  • Brand Management in Depth: Developing a brand 5
  • Applied Business Mathematics 5
  • Languages I (German or Spanish) 5
2. Semester
  • Principles of Economics 5
  • Digital Business: Applied Business Information Systems 5
  • Digital Business in Depth: Digital Website Project 5
  • Consumer Insights: Getting to know the customer 5
  • Statistics I 5
  • Languages II (German or Spanish) 5
3. Semester
  • Finance and Investment Management 5
  • Accounting 5
  • Launch Strategy: Getting a brand to market 5
  • Launch Strategy in Depth: Developing a launch strategy 5
  • Statistics II 5
  • Languages III (German or Spanish) 5
4. Semester
  • Business Simulation & Dynamics in Business and Society 5
  • Knowledge and Innovation Management 5
  • In Depth: Lab Project 5
  • Business and Civil Law 5
  • Communication 5
  • Social Competence 5
5. Semester
  • Organisational Behaviour and Human Resource Management 5
  • Strategy and Leadership 5
  • Quantitative and Qualitative Research Methods 5
  • Study Project 10
  • Career Coaching 5
6. Semester
  • Fast Track: Academic Methods 3
  • Fast Track: Internship 15
  • Fast Track: Bachelor's Thesis 12
  • International Experience Track: Internship or Study Abroad 30
7. Semester

International Experience Track only

  • International Experience Track: Academic Methods 3
  • International Experience Track: Internship 15
  • International Experience Track: Bachelor's Thesis 12
We support you

Full-Flex Offer | For international students only

Are you worried that Covid-19 might affect your academic future? Are you facing visa delays and travel restrictions? Take advantage of our offer to start your studies in October 2021 in virtual format and receive a reward!

Admission requirements
Our requirements

To submit your application, please provide us with the following:

  • General higher education entrance qualification (Abitur) or university of applied sciences entrance qualification (Fachhochschulreife). If you have not graduated yet, we also accept your last interim certificate.
  • Proof of English language proficiency
  • Curriculum vitae
  • Copy of your passport/ID

Please find our English language requirements here:

  • Duolingo 95 Pts
  • TOEFL 87 ibt (direct entry)
  • TOEFL 79 - 86 ibt (with additional agreement)
  • TOEIC 785 (Listening/Reading 785, Speaking 160, Writing 150)
  • IELTS (academic) 6.5 average - please see Language Centre guidelines if results differ
  • CAE (grade A, B, or C)
  • CPE (grade A, B or C)
  • FCE (grade A, B or C)
  • Pearson English Test Academic (PTE-A) 59 points

You don't feel prepared yet? More information about the Academic English Preparation Course

Fees and Funding
Your tuition fees

Tuition fees

Citizenship | EU/EEA (incl. Switzerland and Western Balkans)

  • International Experience Track (7 semesters) | EUR 590 / month
  • Fast Track (6 semesters) | EUR 750 / month

Citizenship | Non-EU/EEA

  • International Experience Track (7 semesters) | EUR 4500 / semester
  • Fast Track (6 semesters) | EUR 5100 / semester

The monthly/semester tuition fees remain the same for the entire duration of the study programme. An additional enrolment fee of EUR 500 (EU/EEA) / EUR 900 (non-EU/EEA) is to be paid once at the start of the programme.


Information on financing options & scholarships can be found here.

Apply now
Application process and deadlines

We are happy to welcome you to our university. This is our application process:

  1. You submit your online application via the SRH application portal
  2. If you meet the admission requirements, we will invite you to a personal/phone interview
  3. If the interview is successful, you will receive an acceptance letter and the study contract
  4. You sign the study contract and send it back to us
  5. You pay the enrolment fee (all students) and – if you are a non-EU/non-EEA student – the 3-month deposit
  6. You receive your letter of admission
  7. You take part in our Welcome Week and then you are good to go!
Get started now Your path into the future
  • You will take part in a step-by-step learning experience
  • You will study in practice-oriented tasks in small teams
  • You can concentrate on what's important in 5-week-blocks
  • You will receive individual support from your lecturers
Apply now!