Your course content
What you will learn
The study programme BA Creative Industries Management adapts all-time management classics to the complex and dynamic world of the cultural and creative industries and the broader creative economy. Communication, culture, and arts as well as entrepreneurship have been added to the course to develop your critical understanding and diverse skill set.
During your studies, you can focus on four areas: Music, Visual Arts, Creative Writing or General Creative Industries Management. This English-language programme in the heart of cosmopolitan Berlin attracts German students who cherish learning and working across cultural boundaries, as well as international students from all over the world. You become part of a diverse, international, and supportive community whose members co-create their learning experiences on a day-to-day basis.
Your course content in detail
You get to know diverse business models, strategies and practices and develop your own identity as a creative manager. You will be able to train your management skills and deepen your knowledge about non-traditional industries and the arts, as well as social, sustainable, and cultural organisations. You will gain further practical experience in managing and marketing creative processes and products through numerous hands-on projects with fellow students across the entire School of Popular Arts and in collaboration with our diverse network partners.
Your career prospects
Our innovative approach that pays off
Having completed your BA Creative Industries Management degree, you know how to manage projects and processes successfully.
As an expert in trends and innovation, communication, organisational development, team leadership and creative processes, you will have a wide range of career opportunities in the creative economy and beyond:
- Management and marketing in businesses and organisations in the creative industries (advertising, architecture, arts and crafts, design, fashion, film, photography, music, performing arts, publishing, software, games, tourism and leisure, television and radio)
- Professional service firms, delivering services to the creative industries (e.g. Communication, event, and marketing agencies)
- Business associations and policy makers in the field
- Businesses in other industries that are seeking creative talent in areas such as innovation and change management
- Communication, event and marketing agencies
- Communication, media relations, and marketing departments of companies
- Working as a freelancer and entrepreneur with your own business
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Study Plan BA Creative Industries Management Your curriculum
Media and Creative Industries
- Creative Industries & Businesses 5
- Business Strategy 5
- Research Skills 5
- Concentration I: Music/Visual Arts/Creative Writing/General 5
- Media Studies 5
- Creative Entrepreneurship Introduction Lab 5
In the first semester, you will dive into the world of creative industries, visit places and speak to practitioners from different fields. You will learn to analyse business models, research cases, and apply management tools and entrepreneurial strategies. You will be able to analyse and interpret different media and art forms. You will tackle your first practical assignment right away and work on a project in one of the following focus areas: Music, Visual Arts, Creative Writing or General Creative Industries Management.
Marketing and Communications
- Marketing and Society 5
- International Marketing Management 5
- Concentration II: Music/Visual Arts/Creative Writing/General 5
- Languages 5
- Concentration III: Music/Visual Arts/Creative Writing/General 5
- Intercultural Communication 5
In the second semester you explore marketing as a socio-economic and cultural practice. You become acquainted with international marketing strategies and intercultural communication and study a foreign language. You will also work on another interdisciplinary project from one of the four focus areas with your fellow students and develop your organisational and personal skills.
- Digital & Marketing Communications Management 5
- Digital Media Technology 5
- Digital Production 5
- Concentration IV: Music/Visual Arts/Creative Writing/General 5
- Media Law 5
- Languages 5
In this semester you will be able to apply digital and marketing communication management strategies, and work with digital media technology to create your own digital content. This is framed by media law so that you can handle contracts and deal with issues of copyright, trademarks, and licensing. You will also carry out another practical project from one of the four focus areas.
- Accounting 5
- Finance 5
- Concentration V: Music/Visual Arts/Creative Writing/General 5
- Lab Project 5
- Project Management 5
- Research Methods I (Qualitative & Artistic) 5
Being able to gain funding, working with budgets and writing invoices for your work are essential skills in the creative industries and beyond. In addition to accounting and finance topics, you will learn about and apply structured project management concepts and methods in a social or sustainability-oriented practical project. You also develop your management research methods while learning about innovative artistic approaches to research. Additionally, you will carry out an entrepreneurial project in the SRH Start-up Lab Berlin.
Internship / Study abroad / Incubator
In the fifth semester, you will either do an internship at a company of your choice, assisted by our career service team, an exchange semester at a university abroad or take part in an incubator for your entrepreneurial business idea at the SRH Start-up Lab Berlin. The internship/exchange/incubator semester corresponds to a student workload of 750 hours and is worth 30 credit points.
Leadership & Career Development
- Creative Career Development 5
- Organisation & Leadership 5
- Public Relations & Artist Management 5
- Concentration VI: Music/Visual Arts/Creative Writing/General 5
- Research Methods II (Qualitative & Quantitative) 5
- Concentration VII: Music/Visual Arts/Creative Writing/General 5
You will learn to communicate strategically with different audiences in the Public Relations & Artist Management seminar, and will be able to apply these techniques to further your own leadership style and professional success in the modules Creative Career Development and Organisation & Leadership. Another module on Research Methods will prepare you for the upcoming Bachelor's thesis. You will also work on your final practical project.
Research & Innovation
- Innovation Management 5
- Creative Entrepreneurship Innovation Lab 10
- Cultural Theory & Popular Culture 5
- Bachelor's Thesis 10
You will learn how to further innovation, to develop organisations and entrepreneurial ventures, and to drive change in the context of a growing demand for innovative approaches in the business and creative world. This is linked to critical analyses of Popular Culture, as we find ever-changing creative newness in global TV and media products. Finally, you will be writing a Bachelor's thesis on a self-chosen topic, supervised by our professorial staff that have internationally-recognized research and practical expertise in a variety of creative, cultural and management areas.
Industry & Network Professional Advisory Board of the B.A. Creative Industries Management
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Full-Flex Offer | For international students only
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Your lecturers We help you achieve your goals
Admission requirements vary according to the educational background and citizenship of all applicants. Our admission requirements are in accordance with German legal stipulations.
The basic requirements are:
- General higher education entrance qualification (Abitur) or university of applied sciences entrance qualification (Fachhochschulreife)
- Motivation letter
- Proof of English language proficiency
- Copy of your identity card or passport
Our English Requirements
Here are the English requirements you should bring along:
- Duolingo 95 points
- TOEFL 87 ibt (direct recording)
- TOEFL 79 - 86 ibt (with additional agreement)
- TOEIC 785 (Listening/Reading 785, Speaking 160, Writing 150)
- IELTS (academic) 6.5 average - deviations from this rule are governed by the current version of the Language Center's guidelines
- CAE (grade A, B, or C)
- CPE (grade A, B or C)
- FCE (grade A, B or C)
- Pearson English Test Academic (PTE-A) 59 points
Fees and Funding
Your tuition fees
As a state-recognised, private university, the SRH Berlin University is financed by tuition fees. This revenue goes towards equipping our campus, providing services for our students, and quality assurance. In this way we ensure that you receive the best possible education under optimal study conditions.
Tuition fees (per month or per semester)
- 650 € / month (Citizenship EU/EEA incl. Western Balkans, Switzerland)
- 4,500 € / semester (Citizenship Non-EU/Non-EEA)
Enrolment Fee (once)
- 500€ (Citizenship EU/EEA incl. Western Balkans, Switzerland)
- 900€ (Citizenship Non-EU/Non-EEA)
Funding in detail
You can finance your studies through BAföG, student loans, education funds and scholarships. The possibilities vary according to nationality. You can find more information under "Financing your studies". Our Student Advisory Service will be happy to answer any questions you may have.
Application process and deadlines
We look forward to getting to know you. This is our application process:
- You apply online at our SRH Universities Application Portal
- If you meet the admission requirements, we will invite you to a selection interview
- If the interview is successful, you will receive an acceptance letter and the study contract
- You will sign the study contract and send it back to us
- You will pay the registration fee (all students) and possibly the 3-month deposit (non-EU/EEA students only)
- We will prepare your letter of admission for you
- You take part in our introductory week and then it begins!
Darum geht es uns im Auswahlgespräch
This is what the admission interview is all about.
We would like to get to know you better and learn more about your creativity, your motivation and your vision of the future. You also have the opportunity to ask more detailed questions about the programme or the university. If you are unable to come to Berlin, we will gladly offer you an appointment online.
Get started now Your path into the future
- You will take part in a step-by-step learning experience
- You will study in small teams through practice-oriented tasks
- You can concentrate on what is important in 5-week blocks
- You will receive individual support from your lecturers